Selfridges London Archives – URBAN-ADVENTURER

February 15 2023

Jimmy Choo x Sailor Moon Pop-Up Opened at Selfridges

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Celebrating the 30^th anniversary of Pretty Guardian Sailor Moon, iconic luxury fashion brand, Jimmy Choo teamed up with the author Naoko Takeuchi to create an exclusive collection of footwear and accessories.

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🌙 An adorable Jimmy Choo x Sailor Moon pop-up shop opened at @Selfridges London #jimmychooxsailormoon #jimmychoo #sailormoon #jimmychoosailormoon #selfridgeslondon #lunasailormoon #popuplondon #luxuryfashionbrand #urbanadventures #londonadventures #londonblogger

♬ Sailor Moon – Theme – Coded Channel

About Pretty Guardian Sailor Moon Manga Series

Photo: Urban Adventurer

Pretty Guardian Sailor Moon manga series was first realised in 1991, written and illustrated by Japanese manga artist, Naoko Takeuchi. The story of the adventures of a schoolgirl, Usagi Tsukino with the ability to transform into Sailor Moon and fight against evil forces with fellow guardians became quickly popular.

Sailor Moon has become a global phenomenon and the manga series has been translated into 17 different languages and adopted into animated series and even live-action movies.

Sailor Moon has become synonymous with girl power and feminism and one of the most influential anime series of all times.

Jimmy Choo x Sailor Moon Takes Over Selfridges

Photo: Urban Adventurer

London’s luxury department store, Selfridges is taken over by Jimmy Choo x Sailor Moon from this Valentine’s Day until 12^th March 2023.

The pop-up store is on the ground floor atrium within the accessories hall. The store showcases a capsule range of footwear and accessories themed around Sailor Guardians’ characters.

Photo: Urban Adventurer

Each Sailor Guardian has an identifiable colour defining their unique characteristics: pink for Sailor Moon, blue for Sailor Mercury, red for Sailor Mars, green for Sailor Jupiter and orange for Sailor Venus.

Photo: Urban Adventurer

The highlight of the collection is a pair of limited-edition pink boots with 10-centimetre-tall heel, decorated with 19,000 Swarovski crystals. The boots were exclusively on display at Tokyo’s Mori Art Museum in Roppongi.

The cutest life-sized Luna cats decorating the pop-up, providing cute photo opportunities within the store.

Ready for your next adventure? Cocomelt is an aesthetic chocolate restaurant in the heart of Soho and their dessert creations look like artworks.

February 2 2023

LOEWE x Howls Moving Castle Pop-Up Store Opened at Selfridges

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Studio Ghibli cult anime, Howl’s Moving Castle has taken over Selfridges. Luxury fashion brand, LOEWE released their final collaboration with the iconic Japanese animation studio, Studio Ghibli. Pop-up store, exhibition where you can find original Studio Ghibli artworks, themed-afternoon tea and more are waiting for the fans of Howl’s Moving Castle.

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🔥 LOEWE x Howl’s Moving Castle pop up at @Selfridges @LOEWE #loewexhowlsmovingcastle #loewe #howlsmovingcastle #selfridgeslondon #studioghibli #calciferhowlsmovingcastle #howlandsophie #studioghiblivibes #studioghibliart #studioghibliaesthetic

♬ Merry-Go-Round – Joe Hisaishi

Howl’s Moving Castle Pop-Up Store

Photo: Urban Adventurer

Giant 2D window decorations lead us to LOEWE x Howl’s Moving Castle pop-up store at Selfridges. The pop-up opened on 1^st February 2023 to launch the accessories, menswear, womenswear, and leather goods, all creatively decorated with well-known motifs from Hayao Miyazaki’s iconic movie.

Mind blowing fact:

Photo: Urban Adventurer

The leather goods are made using a special technique. The leather might seem painted, but actually it’s not! The motifs are formed by putting different coloured leather pieces together like puzzle. During the process the different leather pieces are fitted together so precisely that when you touch it, you don’t even feel it. Amazing!

The Cloud Room

Photo: Urban Adventurer

The Could Room is a special exhibition celebrating the movie, and it’s taken place in Selfridges’ exhibition room on Edward Mews (the complete opposite side of Selfridges where the pop-up store is).

Booking a timeslot is highly recommended because very small groups are allowed to go in (8 people at a time).

It’s a guided tour where visitors can discover original illustrations and sketches of the movie, learn how the castle bag is made and be part of an immersive installation where they can fly among the clouds.

At the end of the tour, every visitor receives a free poster that – on the back – it features all the pop-up stations to discover all around Selfridges.

Mind blowing facts:

Photo: Urban Adventurer

The paper castle at the entrance is made with using a special Japanese origami technique.

Photo: Urban Adventurer

Studio Ghibli animation movies were completely hand-drawn. No digital animations were used at all. The drawings and paintings were so detailed that and it took 3 weeks for an artist to draw 24 individual pictures for the movie. 24 pictures take 1 second(!) of a movie.

Photo: Urban Adventurer

The castle bag on display is made of over 250 individual pieces of leather. The bag is actually very functional, even though it doesn’t look so.

Because Studio Ghibli never used digital animation in their movies, LOEWE – to respect this – is not using digital animations in their online adverts either. Everything you can see in those adverts is made by hand without any digital touch!

Calcifer’s Kitchen

Photo: Urban Adventurer

To celebrate the special collaboration, Calcifer’s Kitchen opened on the lower ground floor within Selfridges (it’s where Dolly’s Café has been). Calcifer’s Kitchen offers a beautiful, themed afternoon tea experience with meadow-inspired sandwiches, themed cakes, such as cloud jelly cakes, Calcifer mini macarons, vermicelli broomsticks and themed-cookies.

Takeaway available.

Perfume Collection and Calcifer-Inspired Candles

Photo: Urban Adventurer

There is also a pop-up Howl’s Moving Castle-inspired perfume shop within Selfridges. It sells scented candles, inspired by Clacifer, the Fire Demon from the movie and LOEWE perfume collection.

Haven’t Seen the Movie Yet?

Screenings of Howl’s Moving Castle is running at The Selfridges Cinema for those who haven’t seen the movie yet and of course for those who want to watch the heart-warming story of an ordinary young girl got coursed by a witch and meet a powerful wizard who saves her.

LOEWE x Howls Moving Castle Pop-Up Store at Selfridges is open until 25^th February 2023.

Ready for your next adventure? Make sure you don’t miss Louis Vuitton x Yayoi Kusama pop-up at Harrods. It’s there until 13^th February 2023.