Selfridges’ Christmas Shop is Revolving Around Six Themes This Year

 Christmas Shop has taken over the lower ground floor of Selfridges and it’s revolving around six specific themes this year.



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♬ All I Want for Christmas Is You – Mariah Carey


Christmas at Selfridges London


Christmas Shop at Selfridges London

Photo: Urban Adventurer



Selfridges’ Christmas Shop opened as early as September this year and has taken over the lower ground floor where later in the festive season, visitors will have the chance to meet Santa and his elves.

The shop is not just an Insta heaven, but offers over 1,300 pick ‘n mix baubles, half of which cannot be found anywhere else in the UK.

There are plenty of other decorations to choose from. From Christmas cards, to wreaths, to lights, crackers, and nutcracker soldiers in all colours and sizes.


Christmas Shop at Selfridges London 2023

Photo: Urban Adventurer



The six themes the shop presents:


Gen Z Favourites

These are quirky decorations and baubles, such as matcha latte, celebrities, macarons and more.


Made in the UK

These are mainly ceramic decorations crafted by Minnie-Mae Stott Studio.


Foodie Favourites

From hamburger to oat milk to candy and bubble gum tree decorations, you’ll find everything to make your Christmas tree mouth-watering.



This includes figurines from black owned businesses, such as March Muses.



You can customise your baubles, crackers, stockings and more!


Conscious Christmas

You’ll find lots of recycled candles and wreaths, and the pick ‘n mix offer allows customers to choose from recycled, pre-loved and socially conscious products.

This year, over 60% of the products are ‘Project Earth’ labelled which means, there are plenty of planet-friendly options, including products from B Corp certified producers.


Christmas Shop - Selfridges London

Photo: Urban Adventurer


In addition to all of these, you’ll – of course – find Selfridges’ own luxury decorations, such as Selfridges yellow bag Christmas decoration, classic baubles, fashion bag decoration and much more.




Ready for your next adventure? Miracle at Henrietta has returned this year. London’s one of most Christmassy pop-up is located within Henrietta Hotel and offers Christmas-themed cocktails and super-Instagrammable Christmas vibes. (blog post coming soon)