Selfridges Oxford Street

November 9 2025

‘The Most Magical Christmas’ – Selfridges x Disney

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Selfridges is inviting you to ‘the most magical Christmas’ ever with spectacular window displays, light shows, surprise pop-up performances and an 11-metre tall 3D Disney Castle, inspired by inspired by the Cinderella Castle in Disneyland Paris.

@urbanadventurerldn

Selfridges x Disney 🏰🎄🪄 The most magical Christmas 🎄✨ @Selfridges @Disney UK #disney #selfridges #christmasmagic #christmasdecor #christmaslondon

♬ Beauty and the Beast – From “Beauty and the Beast” – Royal Philharmonic Orchestra

‘You’re never too old to be young’

Selfridges x Disney 2025

Photo: Urban Adventurer

Iconic department store, Selfridges has teamed up with Disney this festive season and promises ‘the most magical Christmas’ ever.

Selfridges’ larger than life Christmas campaign, featuring a show stopping Disney-inspired light and music show every evening throughout the festive season until the end of December.

There is an 11-metre tall Disney Castle on the building’s façade at the corner of Oxford Street and Duke Street. The installation is inspired by Cinderella’s Disney Castle in Disneyland Paris, and this is the largest installation on the store for over 50 years.

Photo: Urban Adventurer

There are 12 enchanting window displays, featuring the most iconic Disney cartoons, characters and animation films, including Cinderella, Peter Pan, 101 Dalmatian, Pinocchio, and Beauty and the Beast.

TIP: Make sure you visit the installations after dark for the most magical experience.

Photo: Urban Adventurer

Visitors can witness the Disney magic come to life in every 15 minutes from 5pm-9pm when Tinker Bell travels over 100 metres across the window displays spreading pixie dust.

Mickey Mouse-Inspired Oversized Baubles

Photo: Urban Adventurer

Inside the store, more magic awaits!

Huge Mickey Mouse head disco baubles are hanging next to the main elevators, creating a dazzling spectacle.

Photo: Urban Adventurer

A singing and dancing show is taken place at different dates and times throughout November and December, featuring confetti shower, and dancing Mickey Mouse-inspired baubles whose costumes have been designed by Selfridge’s long term collaborator, Max Allen.

Pop-Up Disney Store

Photo: Urban Adventurer

Don’t miss the Disney pop-up corner shop located right under the Disney Castle where exclusive Disney merchandise is available to purchase.

Photo: Urban Adventurer

On the lower ground floor, you’ll find a brand new collaboration featuring Winnie the Pooh and Mickey Mouse, reimagined in Selfridges’ iconic yellow.

If this is not enough, over 70 brands – lifestyle, beauty, fashion, food and more – are collaborating with Disney within Selfridges and 80% of their lineup have been created specifically for this partnership.

Disney Afternoon Tea and Treats

Photo: Urban Adventurer

Dolly’s Café on the lower ground floor has transformed into an enchanting Disney night sky scene.

There is a bookable Disney Classics Afternoon Tea available throughout November and December.

Photo: Urban Adventurer

There is also a range of Disney-inspired sweet treats available for eat in or takeaway, inspired by Mickey Mouse, Cinderella, Snow White, the Beauty and the Beast and more.

Locals and tourists in Birmingham, and Manchester can also enjoy interactive experiences, special window displays with bespoke animation, and exclusive Disney collaboration products.

October 30 2024

Selfridges’ Christmas Shop is Bigger Than Ever in 2024

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Iconic department store, Selfridges opened their biggest ever Christmas Shop in mid-September. They offer over 900 decorations, a personalisation grotto, and the largest selection of Christmas calendars in the UK.

@urbanadventurerldn

🎄[BLOG POST IN BIO] Over 900 decorations, a personalisation grotto, and the largest selection of Christmas calendars in the UK 🎄🎁✨ Selfridges Christmas Shop is bigger and more magical than ever @Selfridges #selfridges #selfridges #christmastiktok #christmasshopping #christmasiscoming #christmas2024 #christmaslondon #CapCut

♬ Somewhere in my Memory (From “Home Alone”) – Dominik Hauser, Katie Campbell

Selfridges Christmas Shop 2024

Photo: Urban Adventurer

Selfridges’ Christmas Shop opened as early as Spetember 16 on the lower ground of their Oxford Street store.

Visitors of the Christmas Shop are greeted by spinning Christmas trees at the entrance, all decorated in different styles.

Photo: Urban Adventurer

One of the trees is adorned entirely with wool decorations, another one is decorated with Selfridges’ signature yellow baubles and disco balls, while a third is decorated with retro-style glass character decorations.

Photo: Urban Adventurer

The Christmas Shop maximised the festive aesthetic and promises an over-the-top experience to their customers. There are over 900 decorations available in the shop from quirky to classic, including famous faces, ‘Disco fever’, Christmas classics, Christmas in London and, – of course – Selfridges icons.

60% of the items are available exclusively at Selfridges’ Christmas Shop.

Personalisation Grotto and the UK’s Largest Selection of Advent Calendars

Photos; Urban Adventurer

For those seeking personalised touches, the personalisation grotto allows customers to create bespoke items. Here you can customise baubles, stockings and even wrapping paper from Abigail Warner.

Selfridges is offering the largest selection of advent calendars in the UK in the most different categories, including food, toys and beauty.

Photo: Urban Adventurer

There are over 280 hand-picked Christmas cards available, along with 50 different types of Christmas crackers, including reusable crackers from British brand, Colours of Arley.

Colours of Arley’s reusable crackers are easy to recognise from their signature striped patterns. The cracks are basically napkins that come with a small box inside to add your own thoughtful gift (a piece of jewellery, a hand-written note, some sweets or any small item you know the recipient may like). You can tie the cracker with stylish matching ribbons and use them year after year.

Photo: Urban Adventurer

All the trollies and shopping baskets have been given a tinsel makeover helping customers fully immerse into the festive spirit.

Fairground Snowscape

Photo: Urban Adventurer

The centre of Selfridges’ Christmas Shop is the adorable fairground snowscape with moving carousels and giant wheels.

Make sure you don’t miss the lovely window displays within the Christmas Shop featuring idyllic Christmas scenes made out of gingerbread houses and the decorations available to purchase at the shop.

Photo: Urban Adventurer

It’s less than two months till Christmas, and if you want to start your Christmas shopping or just immerse into the festive spirit, Selfridges Christmas Shop is the perfect place to start.

Ready for your next adventure? Whilst on Oxford Street, why not pop in to the most unique café? Poetry Pharmacy is a café and cultural hub on the top floor of Lush, offering poetry for prescription, coffee and cake and a tranquil oasis to relax after shopping.

March 8 2024

Selfridges to Celebrate Traditional British Joke Shops

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Luxury London department store, Selfridges Oxford Street is celebrating traditional British joke shops by opening a pop-up store.

@urbanadventurerldn

???? [BLOG POST IN BIO] Luxury London department store, Selfridges Oxford Street is celebrating traditional British joke shops by opening a pop-up store @Selfridges ???? The Joke Shop is inspired by Dinsdales, that is believed to be one of England’s oldest joke shops ???? The shop is packed with familiar items from our childhood, such as fake poo, fly ice cube, magic candles and wobbly pencil, but there are designer pieces of jokes from famous designers, such as Anya Hindmarch, Judith Leiber and Puppets and Puppets Prices start from as little as 99p! ???? ???? The Joke Shop is open for funny business until the 30th March 2024. No booking required. Have fun! #selfridgeslondon #selfridges #jokeshop #oxfordstreet #popuplondon #londonpopup #popupshop #popup

♬ Funny lazy donkey (hilarious song)(937200) – LEOPARD

The Joke Shop Selfridges

Photo: Urban Adventurer

The Joke Shop Selfridges opened on the 7^th March and will be there to bring smile on their customers’ face until 30^th March 2024.

The Joke Shop is inspired by Dinsdales, that is believed to be one of England’s oldest joke shops. Dinsdales opened in Hepworth’s arcade in Hull in the 1930s and originally it was a record shop. Following the invention and the growing popularity of radio, the shop owners realised records were no longer selling, so they switched to jokes and tricks instead.

They Thought It was a Joke

Photo: Urban Adventurer

After coming across a BBC article about Dinsdales, a joke shop operating for over 90 years, Selfridges was so impressed that they called the shop to request a visit. Manager Graham Williams initially thought he was pranked.

Selfridges then recreated the façade of Dinsdales joke shop with eye-catchy displays packed with trickster objects, such as itching powder, whoopie cushions and rubber chickens.

“From slapstick to lipstick, good gags and even better bags, practical jokes and impractical fashions, Selfridges explores the surreal, the silly, the odd and the absurd this season.” – Selfridges Oxford Street starts their article on their website.

From Pocket Money Purchases to Designer Products

Photo: Urban Adventurer

The Joke Shop Selfridges is accessible to the whole family from pocket money purchase starting from 99p to tongue-in-cheek pieces from famous designers, such as Anya Hindmarch, Judith Leiber and Puppets and Puppets.

The shop is packed with familiar items from our childhood, like fake poo, fly ice cube, magic candles and wobbly pencil. They also have traffic cone hats, ‘whoop’ biscuits and canned Selfridges air up for grabs along with tons of other tricksters.

Open for Funny Business

Photo: Urban Adventurer

While you there, don’t miss the prank cabinet!

That’s an interactive cabinet allowing visitors to open drawers and get pranked by a squeaking rubber chicken or a Jack-in-the-box or blind touch funny mysterious items, like fake poo and fake bugs. Laughter guaranteed! Just make sure you capture the funny moment with your phone, so you can show it to your friends.

Photo: Urban Adventurer

At the weekends a Joke Shop manager will dress in custom-made uniform to entertain visitors in various ways throughout the day, plus an immersive Manager’s Office will be accessible to Selfridges Unlocked Keyholders.

On your way out, don’t forget to take a joke with you before lifting the handset of one of the joke phones outside the shop to listen to a random joke.

The Joke Shop is open for funny business until the 30^th March 2024. No booking required.

Have fun!

Ready for your next adventure? Leave the busy London streets behind and let yourself teleported back in time to the Wild West. Moonshine Saloon is one of London’s best theatrical cocktail experiences where you will find yourself smuggling your own liquor and become part of Clyde Cassidy’s moonshine smuggling gang.

August 8 2022

Visions for the Future: The Exhibition

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A new thought-provoking exhibition opened at Selfridges this July. Selfridges teamed up with Reference Festival and brought artists, thinkers, and brands together to create Visions for the Future: The Exhibition. The aim of the exhibit is to create a vision of a positive, sustainable, ever-expanding future throughout artworks blending dream and reality, technology and biology.

Watch video here.

SuperFUTURES

The exhibition runs from 20^th July until 16^th October 2022 and is completely free to visit. No booking required.

The complementary guided tour tickets have been long sold out, however, you can self-guide yourself using the online exhibition guide.

In this guide you can learn more about each installation, find their exact locations on a map and listen to audio guides.

Stretch Your Imagination

‘Deep Float’ by Monira Al Qadiri

Photo: Urban Adventurer

Visions for the Future helps us stretch our imaginations to its very limits to try to figure out what the future might hold. The exhibition blends the “boundaries between human and machine, organic and crafted, nature and culture, physical and virtual, young and old are blurred.” – explains Agnes Gryczkowska, SUPERFUTURES guest curator.

Some of the Highlights of Visions for the Future: The Exhibition

The Giant

Photo: Urban Adventurer

‘The Giant’ by Gentle Monster is a large kinetic sculpture of a hyper realistic human face. The face is 9-feet (2.7 metre) tall and gives the viewers a bit of eerie feeling of being watched. The kinetic sculpture is capable of movements and facial expressions to make visitors’ experience more surreal.

Inflatable Black Labyrinth

Photo: Urban Adventurer

NOTE: This installation will be removed on the 18^th September!

The inflatable black labyrinth is a collaboration between Ottolinger and Jan Vorisek.

The shiny and slippery black surface of the labyrinth and the mannequin dolls visitors encounter throughout the experience creates an eerie lost in an alien universe feeling.

The aim of the labyrinth is to question the function of fashion and clothing in the perspective of the digital world. The black labyrinth is also questioning the idea of physicality and how reality and hyperreality connects to each other.

Raving Dahlia

Photo: Urban Adventurer

Raving Dahlia is a hyper realistic human machine by Iranian-Dutch visual artist, songwriter, singer, record producer, and director: Sevdalzia.

The animatronic sculpture has aluminium torso and realistic human face that moves and reacts.

The idea here is to encourage viewers to rethink the relationship between human body and robotics as well as the ideal beauty and body standards most of us cannot meet.

Benzene Float

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Benzene Float by the Kuwaiti artist, Monira Al Qadiri is around how fossil fuel consumption has an impact on our environment.

It’s an inflatable and Murano glass sculpture and it’s a scientific geometry of benzine’s chemical compound. Oil is being used in many ways and is present in many products we use in our everyday lives. However, we have to realise that oil is a harmful liquid to our environment as well as to the human body and the artist hopes it will become a worthless energy producer in the future.

Ready for your next adventure? Fun family activity at Tate Modern! Yayoi Kusama presents ‘The Obliteration Room’. Be part of an artwork. Decorate a complete white room with rainbow-coloured dots.