Pop Up London

Brick Lane has been Wicked-ified to celebrate the release of the new Wicked film, Wicked: For Good.

@urbanadventurerldn

[BLOG POST IN BIO] Brick Lane has been Wicked-ified to celebrate the release of Wicked: For Good 🩷💚 🧱 The transformation has been taken place as a special collaboration between Truman Brewery, @Universal Pictures UK and Tower Hamlets Council, involving six top street artists known for their unique styles 💛 Until the 2nd Dec @Wicked: For Good #wickedforgood #yellowbrickroad #wickedmovie #wickedmovie2025 #streetart

♬ for good trailer version – Hec

Follow the Yellow Brick Lane

Photo: Urban Adventurer

Londoners and tourists can follow the iconic Yellow Brick Lane until the 2^nd December to celebrate the new Wicked film, Wicked: For Good.

Even the street name plaques have been temporarily changed from Brick Lane to Yellow Brick Lane.

Photo: Urban Adventurer

The transformation has been taken place as a special collaboration between Truman Brewery, Universal Pictures UK and Tower Hamlets Council, involving six top street artists known for their unique styles.

Photo: Urban Adventurer

The artists are Taya De La Cruz, James Cocran aka Jimmy C, Tom Blackford, Mr Cenz, Sophie Mess and Nicholas Dixon.

You can follow the Yellow Brick Lane from the Banglatown Arch to the area around the Old Truman Brewery and spot beautiful large scale murals featuring Elphaba, Glinda, the flying monkeys, and a pink and green door symbolising the relationship between Glinda and Elphaba.

Photo: Urban Adventurer

There is also a quote on the Old Truman Brewery’s wall written in pink and green neon letters.

A Secret Project

Photo: Urban Adventurer

The Yellow Brick Lane project has been kept top secret. So much so that the artists didn’t even know what design they would paint until they arrived at Brick Lane or who the other artists were.

The projects had to be done at an extremely short period of time. The street artists had just two days to finish their artworks.

The six artists worked tirelessly to finish on time while a constant rainfall gave them difficult times. Tents and industrial drying machines were used to prevent the paintings from melting and allow them to dry completely.

Mr Cenz’s Futuristic Funky Style Portrait of Elphaba and Glinda

Photo: Urban Adventurer

Mr Cenz is known for his futuristic style artworks. He usually paints solo portraits but now he chose to create a dual portrait of Elphaba and Glinda to showcase the contrast between the two characters.

Tom Blackford’s Flying Monkeys

Photo: Urban Adventurer

Graffiti artist Tom Blackford wanted to choose less obvious characters from the film.

He chose the flying monkeys because their aesthetic stands close to Blackford’s slightly dark style.

Sophie Mess’s Floral Design

Photo: Urban Adventurer

Sophie Mess painted her signature giant florals in 10 shades of pink and green. She painted flowers inspired by the film: tulips and flower fields of Munchkinland. She often incorporates text into her artworks. This time the text says: ‘For Good’ referring to the title of the film.

Nicholas Dixon’s Colliding Circles

Photo: Urban Adventurer

Nicholas Dixon paints “what he cannot put into words”. He uses vivid colours to express his deepest feelings.

For this special project, he chose to paint two colliding circles, titled, ‘When Worlds Collide’ with the word ‘Wicked’ in them using typography inspired by the lettering of the original Wicked of Oz film and the first Wicked film from 2024.

The artwork has a strong message: never judge a book by its cover.

(Unfortunately, the mural was partly damaged when we visited, so we can only show part of it)

Jimmy C’s Bubble Glinda

Photo: Urban Adventurer

Jimmy C is known for his unique bubble-style artworks. One of his most famous murals is the ‘bubble lady’ in Shoreditch.

As Glinda is famously travels in a giant bubble, it couldn’t have matched more perfectly to his style.

Photo: Urban Adventurer

Jimmy also painted Elphaba but in a completely different style. To paint her, he used a so called ‘scribble painting’ technique. Using this technique, the finished portrait gives the impression that the character is very powerful.

Taya De la Cruz’s Pink and Green Doors

Photo: Urban Adventurer

Taya De La Cruz uses a very special technique for her artworks. She uses syringes to create the most precise drips of resin and acrylic.

She created two matching doors, one pink and one green, symbolising the special bond between Elphaba and Glinda and how they seek good within each other. The two doors act like a portal to goodness. Who would you become if you opened the doors and stepped in?

Practical Info

Photo: Urban Adventurer

Address

Brick Lane (E1 6QL), from Banglatown Arch to the area around the Old Truman Brewery

For how long will the pop-up be there?

Until 2^nd December 2025

How easy is it to find the murals?

All the murals are clearly visible while you’re walking on the Yellow Brick Lane. It’s impossible to miss them.

TIP: Make sure you allow time to explore the area because you will find mesmerising details and adorable hidden artworks here and there, such as the adorable Funko figurines.

Ready for your next adventure? There’s still plenty of time to visit the Wicked: For Good The Experience at Westfield London (White City). The multi-sensory experience contains plenty of photo ops, original props from the films and behind-the-scenes photography. Couldn’t book a time slot? The Wicked: For Good Tree is completely free to visit for everyone without ticket. Plus, you can join the treasure hunt to receive a limited-edition Wicked: For Good poster.