Wicked Movie

Brick Lane has Transformed Into Yellow Brick Lane to Celebrate the Release of the New Wicked Film

November 23 2025

Brick Lane has been Transformed Into Yellow Brick Lane to Celebrate the Release of the New Wicked Film

Urban Adventurer Cinema, Cool Activities, Experience on the go, Instagrammable Places, Movie Premiere, Movies, Pop Up, Things to Do, Unique Experience Ariana Grande, Brick Lane London, Cynthia Erivo, Elphaba, Elphaba Mural, Flying Monkeys, Glinda, Glinda Mural, graffiti, mural, Pop Up London, street art, Street Artists, Universal Studios UK, Wicked, Wicked Film, Wicked Movie, Wicked Mural, Wicked: For Good, Yellow Brick Lane, yellow Brick Lane London 0

Brick Lane has been Wicked-ified to celebrate the release of the new Wicked film, Wicked: For Good.

@urbanadventurerldn

[BLOG POST IN BIO] Brick Lane has been Wicked-ified to celebrate the release of Wicked: For Good 🩷💚 🧱 The transformation has been taken place as a special collaboration between Truman Brewery, @Universal Pictures UK and Tower Hamlets Council, involving six top street artists known for their unique styles 💛 Until the 2nd Dec @Wicked: For Good #wickedforgood #yellowbrickroad #wickedmovie #wickedmovie2025 #streetart

♬ for good trailer version – Hec

Follow the Yellow Brick Lane

Yellow Brick Lane in London

Photo: Urban Adventurer

Londoners and tourists can follow the iconic Yellow Brick Lane until the 2^nd December to celebrate the new Wicked film, Wicked: For Good.

Even the street name plaques have been temporarily changed from Brick Lane to Yellow Brick Lane.

Photo: Urban Adventurer

The transformation has been taken place as a special collaboration between Truman Brewery, Universal Pictures UK and Tower Hamlets Council, involving six top street artists known for their unique styles.

Photo: Urban Adventurer

The artists are Taya De La Cruz, James Cocran aka Jimmy C, Tom Blackford, Mr Cenz, Sophie Mess and Nicholas Dixon.

You can follow the Yellow Brick Lane from the Banglatown Arch to the area around the Old Truman Brewery and spot beautiful large scale murals featuring Elphaba, Glinda, the flying monkeys, and a pink and green door symbolising the relationship between Glinda and Elphaba.

Photo: Urban Adventurer

There is also a quote on the Old Truman Brewery’s wall written in pink and green neon letters.

A Secret Project

Photo: Urban Adventurer

The Yellow Brick Lane project has been kept top secret. So much so that the artists didn’t even know what design they would paint until they arrived at Brick Lane or who the other artists were.

The projects had to be done at an extremely short period of time. The street artists had just two days to finish their artworks.

The six artists worked tirelessly to finish on time while a constant rainfall gave them difficult times. Tents and industrial drying machines were used to prevent the paintings from melting and allow them to dry completely.

Mr Cenz’s Futuristic Funky Style Portrait of Elphaba and Glinda

Photo: Urban Adventurer

Mr Cenz is known for his futuristic style artworks. He usually paints solo portraits but now he chose to create a dual portrait of Elphaba and Glinda to showcase the contrast between the two characters.

Tom Blackford’s Flying Monkeys

Photo: Urban Adventurer

Graffiti artist Tom Blackford wanted to choose less obvious characters from the film.

He chose the flying monkeys because their aesthetic stands close to Blackford’s slightly dark style.

Sophie Mess’s Floral Design

Photo: Urban Adventurer

Sophie Mess painted her signature giant florals in 10 shades of pink and green. She painted flowers inspired by the film: tulips and flower fields of Munchkinland. She often incorporates text into her artworks. This time the text says: ‘For Good’ referring to the title of the film.

Nicholas Dixon’s Colliding Circles

Photo: Urban Adventurer

Nicholas Dixon paints “what he cannot put into words”. He uses vivid colours to express his deepest feelings.

For this special project, he chose to paint two colliding circles, titled, ‘When Worlds Collide’ with the word ‘Wicked’ in them using typography inspired by the lettering of the original Wicked of Oz film and the first Wicked film from 2024.

The artwork has a strong message: never judge a book by its cover.

(Unfortunately, the mural was partly damaged when we visited, so we can only show part of it)

Jimmy C’s Bubble Glinda

Photo: Urban Adventurer

Jimmy C is known for his unique bubble-style artworks. One of his most famous murals is the ‘bubble lady’ in Shoreditch.

As Glinda is famously travels in a giant bubble, it couldn’t have matched more perfectly to his style.

Photo: Urban Adventurer

Jimmy also painted Elphaba but in a completely different style. To paint her, he used a so called ‘scribble painting’ technique. Using this technique, the finished portrait gives the impression that the character is very powerful.

Taya De la Cruz’s Pink and Green Doors

Photo: Urban Adventurer

Taya De La Cruz uses a very special technique for her artworks. She uses syringes to create the most precise drips of resin and acrylic.

She created two matching doors, one pink and one green, symbolising the special bond between Elphaba and Glinda and how they seek good within each other. The two doors act like a portal to goodness. Who would you become if you opened the doors and stepped in?

Practical Info

Photo: Urban Adventurer

Address

Brick Lane (E1 6QL), from Banglatown Arch to the area around the Old Truman Brewery

For how long will the pop-up be there?

Until 2^nd December 2025

How easy is it to find the murals?

All the murals are clearly visible while you’re walking on the Yellow Brick Lane. It’s impossible to miss them.

TIP: Make sure you allow time to explore the area because you will find mesmerising details and adorable hidden artworks here and there, such as the adorable Funko figurines.

Ready for your next adventure? There’s still plenty of time to visit the Wicked: For Good The Experience at Westfield London (White City). The multi-sensory experience contains plenty of photo ops, original props from the films and behind-the-scenes photography. Couldn’t book a time slot? The Wicked: For Good Tree is completely free to visit for everyone without ticket. Plus, you can join the treasure hunt to receive a limited-edition Wicked: For Good poster.

November 15 2025

Wicked: For Good The Experience

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Step on the yellow brick road and choose your own adventure walkthrough. Follow Glinda’s glittery path or Elphaba’s fearless journey at the ‘Wicked: For Good The Experience’ at a new multi-sensory journey at Westfield London.

@urbanadventurerldn

[BLOG POST IN BIO] Wicked: For Good The Experience 🩷💚 @Westfield UK Step on the yellow brick road and choose your own adventure walkthrough. Follow Glinda’s 💖 glittery path or Elphaba’s fearless journey 💚 at the ‘Wicked: For Good The Experience’ – new multi-sensory journey at Westfield London What to expect: 🩷 Lots of beautiful photo ops 💚 Behind the scenes photography 🩷 Original props from the film 💚 A giant, Wicked: For Good Tree 💛 Yellow Brick Road Treasure Hunt (download the Westfield app to participate) 🩷 Opportunity to change someone’s Christmas for good 📍Westfield White City, Ariel Way, London W12 7GF 📆 13th November 2024 – 4th January 2026 🕰️ Timeslots are varied – see available timeslots when booking 🎟️ Tickets are free but booking required #wickedwestfield #wickedforgood #wickedmovie #westfieldlondon

♬ for good trailer version – Hec

A Multi-Sensory Experience to Celebrate Friendship

Photo: Urban Adventurer

Wicked: For Good The Experience is a multi-sensory immersive experience at Westfield London (White City) that celebrates the power of friendship.

Photo: Urban Adventurer

The free experience is taken place at The Atrium of Westfield White City from the 13^th November 2025 – 4^thJanuary 2026.

Photo: Urban Adventurer

The spellbinding walkthrough experience gives you the chance to follow either Glinda’s or Elphaba’s path. Whichever path you’re choosing, your multi-sensory journey will be glittered with magical sets, sharable moments, photo ops, original iconic movie pros, scents and sound experience.

Elphaba’s broom from Wicked: For Good movie

Photo: Urban Adventurer

The experience is free but booking a time slot is essential. Walk-ins maybe accepted if you are lucky and there is space at that particular time you want to go.

Create Magical Memories at the ‘For Good’ Tree

Photo: Urban Adventurer

Didn’t manage to book a time slot for the experience?

You can still visit the For Good Tree on any day and time. The Wicked: For Good Tree is a 12-metre tall tree in the centre of The Atrium, inspired by the woods of Oz, celebrating sisterhood and friendship.

Sit in the tree’s beautifully adorned trunk, snap a photo and share your magical moments on social media.

Photo: Urban Adventurer

At the tree, you can even message for those who changed your life for good. Simply collect a tag and write down the name of a special someone, or a special place or event that has made a change in your life for good and hang the tag on the tree (Friday – Sunday only).

Follow the Yellow Brick Road Around Westfield

Photo: Urban Adventurer

Download the Westfield app (Google Play or Apple App Store) to unlock surprises and photo-ready moments.

Log in to your account, follow the map and collect stamps from participating retailers to receive a free limited-edition Wicked: For Good poster.

Plus, if you do the trail, you will be automatically entered into a prize draw for a chance to win a thrillifying holiday to Snowdonia for 4 people (valued £2,500).

Photo: Urban Adventurer

You only have to collect 4 stamps to receive the poster and to be entered into the prize draw.

Find more info about the Yellow Brick Road Treasure Hunt and the list of participating retailers here.

Photo: Urban Adventurer

Your treasure hunt will finish at the Vue cinema where you can book tickets for the Wicked: For Good film and purchase limited-edition merch, including glitter cups and light up popcorn tins.

‘For Good’ Gift Appeal

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Do something good this Christmas!

During your visit at the Wicked: For Good The Experience, you have the opportunity to change someone’s Christmas for good.

Select a golden tag from the For Good Tree and purchase a suitable gift for someone from any store in Westfield.

Return your donation with the golden tag to the For Good Tree and place it in the collection box. There’s no need to wrap your gift at home. Westfield’s special team will carefully wrap each gift and make sure it gets safely to its new home.

About the Wicked Films

Photo: Urban Adventurer

Wicked was the film of the year in 2024 and a global cinematic sensation. The film became the most successful Broadway adaptation of all time and received 10 Oscar nominations, including Best Actress (Cynthia Erivo), Best Supporting Actress (Ariana Grande), Best Picture, Best Costume and Best Sound.

Photo: Urban Adventurer

Wicked: For Good picks up the storyline where it finished last year and audience can follow the story of Glinda and Elphaba as they now are forced to live with the consequences of their choices. When a girl, named Dorothy suddenly crushes into their lives, the two witches need to come together the final time, make the right decisions and change themselves and all of Oz for good.

Practical Info

Photo: Urban Adventurer

Address

Wicked: For Good The Experience | Westfield White City, Ariel Way, London W12 7GF

Opening Times

13^th November 2024 – 4^th January 2026

Timeslots are varied – see available timeslots when booking

Tickets

Tickets are free but booking required

Click here to book your timeslot

Sensory Sessions available for the Wicked: For Good The Experience

10am – 10:30am on the following days:

17^th November

24^th November

1^st December

8^th December

Is there age restriction?

No. Wicked: For Good The Experience is suitable for all ages.

**Do I need a ticket to visit the Wicked: For Good Tree?**

No. Anyone can visit the Wicked: For Good Tree at any time and day during Westfield opening hours.

Is the Yellow Brick Road Treasure Hunt available at both Westfields?

Yes. You can do the Yellow Brick Road Treasure Hunt at both Westfield White City and Westfield Stratford.

Have more questions? Go to Wicked: For Good The Experience FAQs

#WickedWestfield #WickedForGood

Ready for your next adventure? Why not gift experience the Christmas? As a FEVER Ambassador, Urban Adventurer can offer 10% off from selected FEVER experiences and exhibitions. Simply use code: ADVENTURERLDN10 at the checkout.

Plus, FEVER Black Friday is coming soon! Keep an eye on this website for offers!

October 12 2025

A Wicked Celebration – Free Wicked Exhibition at BFI Southbank

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You are invited to step into the magical world of Universal Pictures’ Wicked films and discover exclusive behind-the-scenes photos, costumes and props. BFI Southbank is hosting a free Wicked exhibition for a very limited time.

@urbanadventurerldn

[BLOG POST IN BIO] FREE Wicked exhibition at @British Film Institute Step into the magical world of the Wicked films and discover exclusive behind-the-scenes photos, costumes and props 🩷💚 BFI Southbank is hosting a free Wicked exhibition for a very limited time ✨ What to expect: • Exclusive behind-the-scenes photos • Heart-warming comments from the director and actors & actresses about the characters, the filmmaking process and what it meant to them being in the Wicked films • Replica costumes and props from the two Wicked films, including: Glinda’s and Elphaba’s costumes, Glinda’s wand, Ozian coins, a maquette of the Emerald City Express and more! 📍 BFI Southbank Mezzanine | Belvedere Rd, London SE1 8XT 📆 9th – 19th October 2025 🕰️ 9th – 18th Oct: 12pm – 8pm 19th Oct: 12pm – 5pm 🎟️ NO booking required. Simply show up and enjoy the exhibition #wicked #wickedmovie #wickedforgood #glinda #elphaba

♬ for good trailer version – Hec

A Wicked Celebration

Photo: Urban Adventurer

To celebrate the upcoming release of the new Wicked film, ‘Wicked: For Good’, BFI Southbank reveals the artistry behind filmmaking.

On display, there are curated behind-the-scenes photographs from both Wicked films, offering a rare opportunity for visitors to take a glimpse behind the curtains and discover the filmmaking process.

The photos have preserved unforgettable moments during filming, filled with laughter, emotion and excitement. The exhibition also shares personal comments and thoughts from the actors, actresses, the director, and other members of the crew about filming, iconic scenes and the characters, and what working on the Wicked films meant to them.

Photo: Urban Adventurer

“Our hearts were broken when Glinda can’t make the choice that we want her to make at the end of Wicked. But heroism has value no matter when we summon it. And in Wicked: For Good, Glinda’s decision to pop her own bubble and join the fight, when she knows full well the cost of that decision, is as an act of courage as meaningful as Elpaba’s.” – director Jon M. Chu says.

Michelle Yeoh (Madame Morrible) says: “Cynthia Erivo and Ariana Grande are just so exquisite together; they’re like the Yin and Yang. When you see them, you can feel that deep connection.”

Replica Costumes and Props

Photo: Urban Adventurer

The exhibition also features replica props, including Glinda’s and Elphaba’s full garment, Glinda’s wand, The Grimmerie (the triangular-shaped book Elphaba opened at the end of the film), a maquette of the Emerald City Express and more.

Photo: Urban Adventurer

Did you know that the Emerald City Express was actually built for the film? It’s a towering 16ft tall and 58 tons marvel. A custom-made CGI replica was also built, so the production team could combine the two smoothly during dynamic shots.

Photo: Urban Adventurer

Glinda’s whimsical bubble wand is made from shimmering orbs and glistening gems to echo the hues of her dress.

Photo: Urban Adventurer

In the first film, Elphaba’s costume was lean, rigid and angular to reflect her reserved and defined persona. Costume designer Paul Tazewell drew inspiration from nature and incorporated mushroom and Fibonacci spiral into the designs to symbolise life.

Photo: Urban Adventurer

Glinda’s dresses feature flowers and symbols of joy and fun. Her pink and Levander dresses are in stark contrast to Elphaba’s costumes. Glinda’s costumes represent the worry-free world she lives in. The inspiration for her dresses came from the 1950s and the Victorian era.

Photo: Urban Adventurer

Paul Tazewell’s aim was to design a unique language and voice to the Wicked films through the costumes, separate from Broadway’s musical world.

‘Wicked: For Good’ is coming to the theatres on the 21^st November 2025

Practical Info

Photo: Urban Adventurer

Address

BFI Southbank Mezzanine | Belvedere Rd, London SE1 8XT

Opening Times

9^th – 19^th October 2025

9^th – 18^th Oct: 12pm – 8pm

19^th Oct: 12pm – 5pm

Tickets

NO booking required. Simply show up and enjoy the exhibition.

Ready for your next adventure? ‘Marie Antoinette Style’ – V&A South Kensington is currently hosting an exhibition about Marie Antoinette and how her unique style has shaped – and still shaping today – fashion, culture, and design. There are over 250 objects on display, including items loaned from Versailles, jewellery pieces, designer clothes, inspired by Marie Antoinette and film costumes worn by Kirsten Dunst and Elle Fanning.

November 6 2024

St Pancras’s 2024 Christmas Tree is ’Wicked’

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St Pancras International has officially unveiled its Christmas tree for 2024 and this time they partnered with Universal Pictures UK. The Christmas tree is an 11-metre tall sculpture and it’s a meticulously detailed replica of Oz’s castle in the film.

We were lucky enough to get invited for the official preview of the tree and a VIP private event held at St Pancras Searcys Bar & Brasserie.

@urbanadventurerldn

[BLOG POST IN BIO] You certainly gonna be popular if you take a selfie at the magnificent 11-metre tall ‘Wicked’ Christmas Tree at @St. Pancras International 🎄💚 St Pancras International has officially unveiled its Christmas tree for 2024 and this time they partnered with @universalpicturesuk to create the most amazing tree to stand in the main Arcade of the station for everyone to enjoy 🎄 The castle is an exact replica of the one in the film and it has 100 illuminated towers and took 4,000 hours for 20 carftsmen to complete 🔨 We were lucky enough to be invited for the official preview of the tree on the 5th November 👀 📆 The tree is there to enjoy until 31st January 2025 @Wicked Movie #wickedmovie #wickedstpancrastree #stpancrasinternational #wicked #CapCut

♬ original sound – Wicked Movie – Wicked Movie

**St Pancras International ‘Wicked’ Christmas Tree Preview**

Photo: Urban Adventurer

The preview of the Wicked-themed Christmas tree was taken place at Searcys Bar & Brassiere on the first floor of the station from where there was a stunning view of the ‘tree’.

Photo: Urban Adventurer

During the event guests had the opportunity to try three creatively crafted Wicked-inspired cocktails: The Green Elixir, Pink Perfection and The Flying Monkey.

The Green Elixir cocktail

Photo: Urban Adventurer

The Green Elixir was a blend of Midori Melon liquor, gin and Miraculous foam, garnished with a letter ‘W’ standing for Wicked.

Pink Perfection was a pretty-in-pink cocktail made of Veuve Cliquot Ruosé, Brut and NV

The Flying Monkey mocktail

Photo: Urban Adventurer

The Flying Monkey was a refreshing alcohol free mixture of Tanqueray 0%, raspberry syrup, cranberry and lemon juice and soda.

Live music helped us fully immerse into the magical world of Oz. We had the chance to listen to music from the film as well as Christmas tunes.

‘Emerald City Avocado and Salmon Cone’ and ‘The Flying Monkey’ mocktail

Photo: Urban Adventurer

We tasted the most amazing Wicked-inspired canape bites, such as ‘Emerald City Avocado and Salmon Cone’, ‘Outstandingful black onion seed sausage rolls’ and ‘Bewitching charcoal tart with matcha and raspberry’

The ‘Wicked’ Christmas Tree

Photo: Urban Adventurer

At the event we learnt mind-blowing facts about St Pancras’s Wicked Christmas tree:

It took 4,000 hours for 20 crafts people to build and hand-paint the ‘tree’
The castle is the exact replica of the one in the film
It has 100 illuminated towers with over 200 lights carefully woven into the display
If you take a closer look to the windows, you’ll spot hidden references to the film’s story
There is a diorama inside the ‘tree’ featuring illuminated brick road, iconic landmarks from Shiz University, The Emerald City, the castle of Kiamo Ko and The Governor’s Mansion
The diorama includes over 1,000 miniature flowers

Wicked diorama

Photo: Urban Adventurer

Make sure you take a moment and sit in the immersive sitting area within the Wicked Christmas tree to listen to music from the film.

There is a separate section with a screen where you can watch the official trailer of the film and amazing behind-the-scenes footages from the making of Wicked.

Photo: Urban Adventurer

Don’t miss the opportunity to take a selfie with Oz’s gilded wizard head that looks exactly like in the film.

Wendy Spinks, Chief Commercial Officer at St. Pancras International and HS1 Ltd., says:

“The St. Pancras International Christmas Tree has become a fixture in London’s festive calendar, and we understand the importance of bringing something spectacular and unique to the station for visitors to enjoy. This year, the opportunity to partner with Universal Pictures on their only Wicked Christmas Tree in the UK was an easy choice, and we look forward to welcoming guests from across the country, as well as our international travellers, to experience it.”

St. Pancras International have previously partnered with such brands, like Tiffany & Co., Lego and Disney.

Read more about St. Pancras International’s past Christmas trees here.

Practical Info

Photo: Urban Adventurer

Where is the Wicked Christmas Tree located?

The tree is located in St. Pancras International’s main retail Arcade

Until when can I visit it?

31^st January 2025

Ready for your next adventure? “A Martini. Shaken, not stirred.” Iconic luxury shopping arcade, Burlington Arcade is celebrating the 60^th anniversary of Goldfinger movie with a total transformation, and a walk-in 007 bar where they serve themed cocktails and Martini – of course. There are original movie props on display, along with a real Oscar Goldfinger won in 1965.