Wicked: For Good The Experience
Step on the yellow brick road and choose your own adventure walkthrough. Follow Glinda’s glittery path or Elphaba’s fearless journey at the ‘Wicked: For Good The Experience’ at a new multi-sensory journey at Westfield London.
@urbanadventurerldn [BLOG POST IN BIO] Wicked: For Good The Experience 🩷💚 @Westfield UK Step on the yellow brick road and choose your own adventure walkthrough. Follow Glinda’s 💖 glittery path or Elphaba’s fearless journey 💚 at the ‘Wicked: For Good The Experience’ – new multi-sensory journey at Westfield London What to expect: 🩷 Lots of beautiful photo ops 💚 Behind the scenes photography 🩷 Original props from the film 💚 A giant, Wicked: For Good Tree 💛 Yellow Brick Road Treasure Hunt (download the Westfield app to participate) 🩷 Opportunity to change someone’s Christmas for good 📍Westfield White City, Ariel Way, London W12 7GF 📆 13th November 2024 – 4th January 2026 🕰️ Timeslots are varied – see available timeslots when booking 🎟️ Tickets are free but booking required #wickedwestfield #wickedforgood #wickedmovie #westfieldlondon
A Multi-Sensory Experience to Celebrate Friendship
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Wicked: For Good The Experience is a multi-sensory immersive experience at Westfield London (White City) that celebrates the power of friendship.
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The free experience is taken place at The Atrium of Westfield White City from the 13th November 2025 – 4th January 2026.
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The spellbinding walkthrough experience gives you the chance to follow either Glinda’s or Elphaba’s path. Whichever path you’re choosing, your multi-sensory journey will be glittered with magical sets, sharable moments, photo ops, original iconic movie pros, scents and sound experience.
Elphaba’s broom from Wicked: For Good movie
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The experience is free but booking a time slot is essential. Walk-ins maybe accepted if you are lucky and there is space at that particular time you want to go.
Create Magical Memories at the ‘For Good’ Tree
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Didn’t manage to book a time slot for the experience?
You can still visit the For Good Tree on any day and time. The Wicked: For Good Tree is a 12-metre tall tree in the centre of The Atrium, inspired by the woods of Oz, celebrating sisterhood and friendship.
Sit in the tree’s beautifully adorned trunk, snap a photo and share your magical moments on social media.
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At the tree, you can even message for those who changed your life for good. Simply collect a tag and write down the name of a special someone, or a special place or event that has made a change in your life for good and hang the tag on the tree (Friday – Sunday only).
Follow the Yellow Brick Road Around Westfield
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Download the Westfield app (Google Play or Apple App Store) to unlock surprises and photo-ready moments.
Log in to your account, follow the map and collect stamps from participating retailers to receive a free limited-edition Wicked: For Good poster.
Plus, if you do the trail, you will be automatically entered into a prize draw for a chance to win a thrillifying holiday to Snowdonia for 4 people (valued £2,500).
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You only have to collect 4 stamps to receive the poster and to be entered into the prize draw.
Find more info about the Yellow Brick Road Treasure Hunt and the list of participating retailers here.
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Your treasure hunt will finish at the Vue cinema where you can book tickets for the Wicked: For Good film and purchase limited-edition merch, including glitter cups and light up popcorn tins.
‘For Good’ Gift Appeal
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Do something good this Christmas!
During your visit at the Wicked: For Good The Experience, you have the opportunity to change someone’s Christmas for good.
Select a golden tag from the For Good Tree and purchase a suitable gift for someone from any store in Westfield.
Return your donation with the golden tag to the For Good Tree and place it in the collection box. There’s no need to wrap your gift at home. Westfield’s special team will carefully wrap each gift and make sure it gets safely to its new home.
About the Wicked Films
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Wicked was the film of the year in 2024 and a global cinematic sensation. The film became the most successful Broadway adaptation of all time and received 10 Oscar nominations, including Best Actress (Cynthia Erivo), Best Supporting Actress (Ariana Grande), Best Picture, Best Costume and Best Sound.
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Wicked: For Good picks up the storyline where it finished last year and audience can follow the story of Glinda and Elphaba as they now are forced to live with the consequences of their choices. When a girl, named Dorothy suddenly crushes into their lives, the two witches need to come together the final time, make the right decisions and change themselves and all of Oz for good.
Practical Info
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Address
Wicked: For Good The Experience | Westfield White City, Ariel Way, London W12 7GF
Opening Times
13th November 2024 – 4th January 2026
Timeslots are varied – see available timeslots when booking
Tickets
Tickets are free but booking required
Click here to book your timeslot
Sensory Sessions available for the Wicked: For Good The Experience
10am – 10:30am on the following days:
17th November
24th November
1st December
8th December
Is there age restriction?
No. Wicked: For Good The Experience is suitable for all ages.
Do I need a ticket to visit the Wicked: For Good Tree?
No. Anyone can visit the Wicked: For Good Tree at any time and day during Westfield opening hours.
Is the Yellow Brick Road Treasure Hunt available at both Westfields?
Yes. You can do the Yellow Brick Road Treasure Hunt at both Westfield White City and Westfield Stratford.
Have more questions? Go to Wicked: For Good The Experience FAQs
#WickedWestfield #WickedForGood
Ready for your next adventure? Why not gift experience the Christmas? As a FEVER Ambassador, Urban Adventurer can offer 10% off from selected FEVER experiences and exhibitions. Simply use code: ADVENTURERLDN10 at the checkout.
Plus, FEVER Black Friday is coming soon! Keep an eye on this website for offers!