Jimmy Choo x Sailor Moon Pop-Up Opened at Selfridges

Celebrating the 30th anniversary of Pretty Guardian Sailor Moon, iconic luxury fashion brand, Jimmy Choo teamed up with the author Naoko Takeuchi to create an exclusive collection of footwear and accessories.



🌙 An adorable Jimmy Choo x Sailor Moon pop-up shop opened at @Selfridges London #jimmychooxsailormoon #jimmychoo #sailormoon #jimmychoosailormoon #selfridgeslondon #lunasailormoon #popuplondon #luxuryfashionbrand #urbanadventures #londonadventures #londonblogger

♬ Sailor Moon – Theme – Coded Channel


About Pretty Guardian Sailor Moon Manga Series


Luna Statue from Sailor Moon - Jimmy Choo x Sailor Moon

Photo: Urban Adventurer


Pretty Guardian Sailor Moon manga series was first realised in 1991, written and illustrated by Japanese manga artist, Naoko Takeuchi. The story of the adventures of a schoolgirl, Usagi Tsukino with the ability to transform into Sailor Moon and fight against evil forces with fellow guardians became quickly popular.

Sailor Moon has become a global phenomenon and the manga series has been translated into 17 different languages and adopted into animated series and even live-action movies.

Sailor Moon has become synonymous with girl power and feminism and one of the most influential anime series of all times.


Jimmy Choo x Sailor Moon Takes Over Selfridges


Jimmy Choo x Sailor Moon - Luna Bag

Photo: Urban Adventurer


London’s luxury department store, Selfridges is taken over by Jimmy Choo x Sailor Moon from this Valentine’s Day until 12th March 2023.

The pop-up store is on the ground floor atrium within the accessories hall. The store showcases a capsule range of footwear and accessories themed around Sailor Guardians’ characters.


Jimmy Choo x Sailor Moon Collab 2023

Photo: Urban Adventurer


Each Sailor Guardian has an identifiable colour defining their unique characteristics: pink for Sailor Moon, blue for Sailor Mercury, red for Sailor Mars, green for Sailor Jupiter and orange for Sailor Venus.


Limited-Edition Boots - Jimmy Choo x Sailor Moon Collab

Photo: Urban Adventurer


The highlight of the collection is a pair of limited-edition pink boots with 10-centimetre-tall heel, decorated with 19,000 Swarovski crystals. The boots were exclusively on display at Tokyo’s Mori Art Museum in Roppongi.

The cutest life-sized Luna cats decorating the pop-up, providing cute photo opportunities within the store.




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