Permanent Jane Austen Experience is Opening in London this Spring
A permanent Jane Austen exhibition and experience is opening in London this Spring! The Jane Austen Centre in Bath is about to open their second venue in London promising to bring all the wit, charm and romance of the Regency England.
@urbanadventurerldn [MORE INFO IN BIO] 𝒫𝑒𝓇𝓂𝒶𝓃𝑒𝓃𝓉 𝒥𝒶𝓃𝑒 𝒜𝓊𝓈𝓉𝑒𝓃 𝐸𝓍𝓅𝑒𝓇𝒾𝑒𝓃𝒸𝑒 𝒾𝓈 𝑜𝓅𝑒𝓃𝒾𝓃𝑔 𝓈𝑜𝑜𝓃 𝒾𝓃 𝐿𝑜𝓃𝒹𝑜𝓃 🪶📖 @The Jane Austen Experience 𝒲𝒽𝑒𝓃? 🪶 At the end of February or the beginning of March 𝒲𝒽𝒶𝓉 𝓉𝑜 𝑒𝓍𝓅𝑒𝒸𝓉? 🪶 Expect a huge exhibition (even bigger than they have in Bath) in three floors telling the story of the life of Jane Austen and the birth of her novels. You will also learn about the author’s favourite places in London she often visited when she was in town to visit her brother, Henry. Visitors will have the opportunity to dress up like their favourite Jane Austen character and take photos and take part in workshops to learn how to write with quill and ink just like the author did. There will be lots of surprises and endless other opportunities to fully soak up your favourite Jane Austen novel. 📍 11 John Prince’s St, London W1G 0JR (2 minutes walk from Oxford Street Station) 🕰️ Mon – Sat: 10am – 7pm | Sun: 11am – 7pm 🎟️ At the moment only the gift shop is open. The experience will open in Spring 2026 (either at end of February or the beginning of March). A gift shop is free to visit during its opening hours. #janeausten #janeaustentiktok #mrdarcy #prideandprejudice #senseandsensibility
Jane Austen Gift Shop and Experience London

Photo: Urban Adventurer
Although, the opening of the highly anticipated Jane Austen experience is months away, the stylish gift shop is already open on the ground floor selling jewellery, quills, mugs, tea towels, T-shirts, candles and items from the Jane Austen 250th anniversary series.

Photo: Urban Adventurer
The London shop opened on the 15th November 2025 and it also has the most beautiful Pride and Prejudice merch, decorations, book lights with romantic floral design and – of course – all the special edition Jane Austen books and book sets.

Photo: Urban Adventurer
If you live farther than a carriage drive way from London or Bath, you can always visit the Jane Austen online gift shop.
Jane Austen Experience London

Photo: Urban Adventurer
Dive in the world of Jane Austen, full of romance, charm, and intrigue!
The Jane Austen Experience will open at the end of February or the beginning of March and promises to bring you back in time to experience the Regency England like never before.
Expect a huge exhibition (even bigger than they have in Bath) in three floors telling the story of the life of Jane Austen and the birth of her novels. You will also learn about the author’s favourite places in London she often visited when she was in town to visit her brother, Henry.
Visitors will have the opportunity to dress up like their favourite Jane Austen character and take photos and take part in workshops to learn how to write with quill and ink just like the author did. There will be lots of surprises and endless other opportunities to fully soak up your favourite Jane Austen novel.

Photo: Urban Adventurer
The gift shop will be extended too, and new lines will be added to their current product range.
Make sure you keep an eye on Jane Austen Experience Instagram profile for updates about the opening of the experience.
Practical Info

Photo: Urban Adventurer
Address
Jane Austen Experience London (only the gift shop is currently open) | 11 John Prince’s St, London W1G 0JR
(2 minutes walk from Oxford Street Station)
Opening Hours
Mon – Sat: 10am – 7pm
Sun: 11am – 7pm
Tickets
At the moment only the gift shop is open. The experience will open in Spring 2026 (either at end of February or the beginning of March). A gift shop is free to visit during its opening hours.
Jane Austen in London

Photo: Urban Adventurer
Although, Jane Austen spent much of her life in Hampshire and several years in Bath, London held a special place in her life.
She often visited her beloved brother, Henry Austen who lived in London. During her visits, she loved exploring theatres, drawing rooms and book shops that shaped the society she portrayed in her books.
Jane Austen also published many of her novels through her brother’s London connections.
There are lots of Jane Austen locations in London, but here is a list of key highlights:
Twinings’ Tea Shop

Photo: Urban Adventurer
Twinings’ Tea Shop is London’s oldest tea shop that Jane Austen often visited when she was in London. In one of her diary entries she mentions that her mother and sister asked her to pick up some Twinings’ tea for them.
In the 18th century, Chinese teas were very popular, especially Gunpowder Green, Souchong and Congou.
St Clement Danes Church
This was the church where Lydia Bennet and Mr. Wickham’s secret elopement took place in Pride and Prejudice.
10 Henrietta Street

Photo: Urban Adventurer
Covent Garden was a very fashionable area in Jane Austen’s day and still is today. This is where Jane Austen’s brother Henry lived with his wife and Jane also lived here between the summer of 1813 and March 1814.
The Dashwood sisters from Sense and Sensibility also had lodgings here; and Royal Drudy Lane Theatre is also nearby which played a key role in the novel.
Brunswick Square
In Emma, the title character’s older sister, Isabella and her husband, John Knightely live at a Bloomsbury address.
Although, most of the houses have been demolished, Brunswick Square remains a public park where you can easily imagine famous couples from a Jane Austen novel sitting on a bench, enjoying the warmth of a sunny afternoon.
Kensington Gardens
In Sense and Sensibility, Elinor Dashwood takes a walk in Kensington Gardens when she is interrupted by Anne Steele, the sister of her love rival Lucy Steele, with a gossip about Edward Ferrars.
Jane Austen’s Bath and History Trail
Jane Austen’s Bath and History Trail
[Image in courtesy of Fever]
If you wish to dive deeper into Jane Austen’s life, why not book a 2hrs 30min history trail in Bath?
The Jane Austen’s Bath and History Trail in Bath is a guided tour through which you will explore the city’s iconic locations, including The Jane Austen Centre, Bath Abbey, No. 1 Royal Crescent, Queen Square and others by an expert guide fluent in English and German.
You’ll discover the timeless beauty of the city that inspired many of Jane Austen’s novels, the rich history and stunning architecture of Bath, and you will even have the opportunity to experience the unique charm of Britain’s only natural thermal waters at Thermae Bath Spa.
Ready for your next adventure? You still have time to visit the Marie Antoinette Style exhibition at V&A South Kensington. The exhibition explores how the famous French Queen shaped fashion, culture, design, music and literature over the centuries.


























































































