Immersive Exhibition London Archives

February 4 2023

Free Awe-Inspiring Digital Art Exhibition – Svccy: Dystopian Constructions

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Italian phygital (combines physical and digital elements) artist, Svccy merges classic and modern surreal elements to create unique images. ‘Dystopian Constructions’ is a thought-provoking digital artwork that reflects the human condition in today’s society.

@urbanadventurerldn

Free immersive art exhibition | Svccy: Dystopian Constructions @svccy @w1curates #svccy #w1curates #digitalart #immersiveart #immersiveexhibitionlondon #oxfordstreetlondon #digitalartwork #freeexhibitionlondon #wheretogoinlondon #urbanadventures #londonadventures #londonblogger #londonexhibitions

♬ Experience – Solo Piano – Ludovico Einaudi

Statue Houses and Dystopian Environments

Photo: Urban Adventurer

Svccy represents humans by statues either faceless or covered by objects to symbolise the total lack of identity in today’s world. Man lives in an inauthentic environment and follows inauthentic behavioral models oppressed by mass media, technology, and fashion.

Statue Houses

Photo: Urban Adventurer

Traditional architectural elements are blended with futuristic visions to create a dreamlike environment. Futuristic houses emerge from the ground in vibrant colours, while giant classic statues appear next to them to make a surreal contrast, representing the illusion of free and self-determined life.

We believe we are living a free life and make free choices, while in reality we are all following a single model which is built for us by our ultra-consumerist society.

Dystopian Environments

Photo: Urban Adventurer

Dystopian Environments showcase today’s human society as series of faceless statues or covered by everyday objects, such as mobile phone to symbolise lack of identity. The statues often depicted in a ruined environment wearing game consoles covering the eyes and ears. This represents how members of society try to escape from reality to the digital world – an illusion – where everything seems better.

Practical Info

Photo: Urban Adventurer

Svccy: Dystopian Constructions is free to visit. NO booking required

23^rd January 2023 – 13^th February 2023

W1 Immersive | 161-167 Oxford Street, London, W1D 2JP

(In the basement of Flannels Luxury fashion store)

Ready for your next adventure? Another contemporary artist, Marco Brambilla’s digital artwork: ‘Heaven’s Gate’ is free to enjoy every Sunday from 12pm to 6pm until 26^th February 2023 at Outernet London (just next to Tottenham Court Road Station). An 8-minute walk from Flannels.

January 27 2023

Matty Bovan: ‘Ribbons’ – Free Immersive Installation at NOW Gallery

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British designer Matty Bovan was awarded NOW Gallery Fashion Commission 2022. The award gives fashion designers the opportunity to create their own world within the curvy walls of the gallery in Greenwich Peninsula. Matty Bovan: ‘Ribbons’ opened last November and will be there for the public until 5^th March 2023 to enjoy and even add their personal touch.

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🎀 ‘Ribbons’ by Matty Bovan @NOW Gallery @Matty Bovan #londongallery #nowgallery #freeexhibitionlondon #freeexhibition #freeexhibit #ribbonsnowgallery #contemporaryart #contemporaryartist #ukartist

♬ Dreamers [Music from the FIFA World Cup Qatar 2022 Official Soundtrack] – Jung Kook & BTS

More Than Just Ribbons

Photo: Urban Adventurer

Ribbons are more than just ribbons to Matty Bovan. Ribbons are the symbol of feminism and Boven’s aim was to create something large scale within NOW Gallery: something that blends fantasy and reality by playing with dark and light colours and creating a towering structure entirely knitted from ribbons.

Photo: Urban Adventurer

Bovan spent weeks within the gallery knitting and trimming rainbow-coloured satin ribbons to build a ceiling-high tough structure visitors can hide within and create their own dream world, whether it’s abstract or literal.

Photo: Urban Adventurer

‘Ribbons’ is a very interactive installation allowing visitors to add their personal touch by adding more ribbons in the colour of their choice by knitting, bowing, or knotting.

People can explore the installation not just from the outside, but from the inside too. Hide away from the reality in a hidden den entirely made of colourful ribbons. Watch videos or simply enjoy the visual poem and let the shiny satin wrap you around.

Be a super model for a few minutes and pose like a star by wearing the ribbon artwork! Yes, that’s right! You can literally wear one of the artworks within the gallery. How cool is that! Check out the opening party on NOW Gallery’s TikTok.

Exclusive Merch by Matty Bovan – Available at NOW Gallery

Photo: Urban Adventurer

If you feel totally fallen in love with ribbons by the end of your visit and don’t want to go home empty handed, we’re not blaming you. You can purchase exclusive limited-edition merch, designed by Matty Bovan on the spot.

Ready for your next adventure? If you love digital art, ‘Heaven’s Gate’ by Marco Brambilla is for you. The monumental kaleidoscopic artwork is shown every Sunday between 12pm-6pm until 26^th February 2023 at Outernet London, just outside Tottenham Court Road Station.