Glossier Opened an ASMR Pop-Up Dedicated to their Fragrance
Famous luxury beauty brand, Glossier opened an ASMR pop-up to celebrate their favourite scent, ‘Glossier You’. ‘Realms of You’ is designed to experience the fragrance through all five senses in the most unique way.
@urbanadventurerldn ❣️ Glossier opened an ASMR pop-up experience to celebrate their frangrance: ‘You’ @Glossier | 📍173 Regent Street, London W1B 4JQ| 📆 18 November 2023 – 13 January 2024| 🎟️ FREE | Booking recommended but walk-ins accepted #glossier #glossieryou #glossierlondon #realmsofyou #glossierpopup #CapCut
Realms of You by Glossier
Photo: Urban Adventurer
‘Realms of You’ pop-up is inspired by the fact that ‘Glossier You’ famously smells different on everyone. The pop-up guides visitors through a unique multi-sensory experience where they have a chance to sense the fragrance through all five senses.
Glossier’s creative team takes inspiration from ASMR videos that explore how visuals and sounds affect the body and the senses.
Photo: Urban Adventurer
In the first room visitors learn more about ‘You’ fragrance and have a chance to try the perfume, the roller ball, the hand cream and the perfume solid which is basically wax-based travel-friendly perfume you can apply to your skin with your finger.
The next room is a dreamy ASMR video experience. Here you will see ASMR video clips with satisfying sounds.
Photo: Urban Adventurer
Inside the next room you will find yourself in an Alice in Wonderland-inspired world with moody red lights and small booths with (real life) hands waiting for you. Choose a booth, sit down, and shake the gloved hand peeking through the red velvet curtain to start your journey.
Each booth hosts different personalities – from playful to romantic – portrayed through the red-gloved hands, meaning they provide a unique experience to each visitors.
Once the performance has ended, visitors can purchase exclusive Glossier products from the ‘Ultimate Sensory’ collection, including candle, roller ball, hand balm, eau de perfume, and limited-edition merch, such as beauty bag, mini Glossier microphone or red Glossier pepper grinder.
The experience ends with a distorted red hallway with a selfie mirror and this is where visitors can collect their orders.
Practical Info
Photo: Urban Adventurer
Address
173 Regent Street, London W1B 4JQ
Opening Times
18 November 2023 – 13 January 2024
Mon – Sat: 11am – 7pm
Sun: 11am – 6pm
Free | Booking recommended but walk-ins accepted on a first come first served basis
Please note: Only six people are allowed to go in at a time to maximise the experience.
Ready for your next adventure? Immersive gingerbread house experience opened at Battersea Power Station. The pop-up is hosted by British fragrance brand, Jo Malone and offers gingerbread photo booth, gingerbread house making master class and an opportunity to try and shop their Christmas collection.
