The Taste of South Korea – Jongga Flavourverse Pop-Up in Covent Garden

 South Korea’s No.1 Kimchi brand, Jongga opened a free pop-up in Covent Garden this September. Get ready to immerse yourself into the world of Kimchi by tasting tangy cocktails, try flavourful bites, win limited-edition merch and more.



Jongga Kimchi pop-up in @Covent Garden | Take your tastebuds on a wild journey and discover why Jongga Kimchi can be found in every kitchen in South Korea #jonggakimchi #jonggaflavourverse #popuplondon #coventgardenlondon

♬ Super Shy – NewJeans


Jongga Flavourverse


Jongga Flavourverse

Photo: Urban Adventurer


Take your tastebuds on a wild journey at Jongga Flavourverse immersive pop-up exhibition where you can discover why Jongga Kimchi can be found in every kitchen in South Korea.


The pop-up came into being after a research by Jongga that revealed that 80% of British people consider themselves as ‘adventurous’ when it comes to food, and over 50% said they want to travel more to experience more authentic foods.


Cost-of-living-crisis, however, prevents many from being able to travel, so Jongga decided to bring Seoul to London to give visitors the chance to experience the authentic tastes of South Korea.


Kimchi Alley at Photo- Jongga Flavourverse


Photo: Urban Adventurer



The exhibition, that runs from 16 Sep – 8 Oct 2023, is completely free, secure a time slot on Evetbrite. Walk-ins welcome on a first come first serve basis.


NOTE: The pop-up is closed on Mondays!


The experience will take at least 25 minutes, during which you’ll explore different rooms, each offering immersive experiences, take fun selfies, taste Kimchi-infused cocktails and food while getting the chance to play games and win limited-edition merch.


Sample Pizza with Kimchi at Jongga Flavourverse

Photo: Urban Adventurer



Jongga teamed up with three London restaurants: Seoul Bird, Bad Boy Pizza Society and Darby’s, each taking up a week of residence and serving up indulgent bites using Jongga Kimchi. Expect creamy mac & cheese, Bibim-inspired Kimchi pizza slices, Kimchi slaw buns and more.


If you cannot visit the pop-up, don’t worry! Each restaurant keeps the new dishes on their menu for 20 days after the pop-up ends.


Seoul Bird: 25 Sept – 14 Oct

Bad Boy Pizza Society: 2 Oct – 22 Oct

Darby’s: 11 Oct – 29 Oct


Jongga Flavourverse is a perfect opportunity for adventurous foodies to learn more about the rich history of Kimchi and its health benefits and take a culinary trip to Seoul without traveling.




Ready for your next adventure? New Korean-style photo booth and coin karaoke opened in Shoreditch this Summer: Pick Pic. Colour-themed photos booths, a special high-angle photo booth, free-to-use accessories and karaoke rooms awaits you to make memories with your bestie, partner or in solo.