The Taste of South Korea – Jongga Flavourverse Pop-Up in Covent Garden
South Korea’s No.1 Kimchi brand, Jongga opened a free pop-up in Covent Garden this September. Get ready to immerse yourself into the world of Kimchi by tasting tangy cocktails, try flavourful bites, win limited-edition merch and more.
@urbanadventurerldn Jongga Kimchi pop-up in @Covent Garden | Take your tastebuds on a wild journey and discover why Jongga Kimchi can be found in every kitchen in South Korea #jonggakimchi #jonggaflavourverse #popuplondon #coventgardenlondon
Jongga Flavourverse
Photo: Urban Adventurer
Take your tastebuds on a wild journey at Jongga Flavourverse immersive pop-up exhibition where you can discover why Jongga Kimchi can be found in every kitchen in South Korea.
The pop-up came into being after a research by Jongga that revealed that 80% of British people consider themselves as ‘adventurous’ when it comes to food, and over 50% said they want to travel more to experience more authentic foods.
Cost-of-living-crisis, however, prevents many from being able to travel, so Jongga decided to bring Seoul to London to give visitors the chance to experience the authentic tastes of South Korea.
Photo: Urban Adventurer
The exhibition, that runs from 16 Sep – 8 Oct 2023, is completely free, secure a time slot on Evetbrite. Walk-ins welcome on a first come first serve basis.
NOTE: The pop-up is closed on Mondays!
The experience will take at least 25 minutes, during which you’ll explore different rooms, each offering immersive experiences, take fun selfies, taste Kimchi-infused cocktails and food while getting the chance to play games and win limited-edition merch.
Photo: Urban Adventurer
Jongga teamed up with three London restaurants: Seoul Bird, Bad Boy Pizza Society and Darby’s, each taking up a week of residence and serving up indulgent bites using Jongga Kimchi. Expect creamy mac & cheese, Bibim-inspired Kimchi pizza slices, Kimchi slaw buns and more.
If you cannot visit the pop-up, don’t worry! Each restaurant keeps the new dishes on their menu for 20 days after the pop-up ends.
Seoul Bird: 25 Sept – 14 Oct
Bad Boy Pizza Society: 2 Oct – 22 Oct
Darby’s: 11 Oct – 29 Oct
Jongga Flavourverse is a perfect opportunity for adventurous foodies to learn more about the rich history of Kimchi and its health benefits and take a culinary trip to Seoul without traveling.
Ready for your next adventure? New Korean-style photo booth and coin karaoke opened in Shoreditch this Summer: Pick Pic. Colour-themed photos booths, a special high-angle photo booth, free-to-use accessories and karaoke rooms awaits you to make memories with your bestie, partner or in solo.