Ever After Garden Archives – URBAN-ADVENTURER

Ever After Garden

November 30 2024

Ever After Garden 2024

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One of London’s most poignant sights has returned for its fifth year. Grosvenor Square once again has been transformed into an enchanting rose garden with over 30,000 illuminating white roses dedicated to loved ones we’ve lost.

@urbanadventurerldn

🌹[BLOG POST IN BIO] One of London’s most poignant sights has returned for its fifth year @Ever After Garden @Royal Marsden Cancer Charity @Mayfair – London 🤍 Grosvenor Square once again has been transformed into an enchanting rose garden with over 30,000 illuminating white roses. Each rose is dedicated in memory of a loved one who has lost their heroic battle against cancer 🌹Anyone is welcome to dedicate a rose on the spot or online with a suggested donation of £10 (more info in my blog post) 📍Grosvenor Sq, London W1K 6LD Opening Times: 14th Nov – 18th Dec 2024 Open daily from 3pm- 9pm #everaftergarden #royalmarsdencancercharity #rosegarden #roses #charity #CapCut

♬ Originalton – yannicklowack

Ever After Garden

Photo: Urban Adventurer

Opened on the 14^th November 2024, Ever After Garden is a beautiful sea of illuminating white roses that help raising fund for The Royal Marsden Cancer Charity.

Each rose is dedicated in memory of a loved one who has lost their heroic battle against cancer.

Photo: Urban Adventurer

Everyone is welcome to dedicate a rose on the site at the chalet or online with a suggested minimum donation of £10. You can write a personal message that will be placed next to your rose in the garden. The rose will be planted by a member of staff.

Founded by Anya Hindmarch

Photo: Urban Adventurer

Ever After Garden was founded by well-known fashion designer, Anya Hindmarch in memory of a beloved friend, Production Designer Michael Howells.

Michael Howells worked on such blockbusters like, ‘Nanny McPhee’ with Emma Thompson, ‘Orlando’ with Tilda Swinton and a Cinderella remake, titled, ‘Ever After’, starring Drew Barrymore. This is where Ever After Garden received its name from.

Photo: Urban Adventurer

Fashion designer and Royal Marsden Cancer Charity Trustee, Dame Anya Hindmarch and Camilla Morton created the garden with the aim to find an inspiring way to remember those we’ve lost. They wanted to create something people can find beauty within rather than sadness and loss.

This is how the concept of Ever After Garden came into being and launched in 2019 for the first time.

Photo: Urban Adventurer

Since then, Ever After Garden is a much loved destination during the festive period and a beautiful and powerful way to remember while helping raise vital fund which help groundbreaking research at The Royal Marsden Cancer Charity to help people with cancer around the world.

Ever After Garden was installed in every Winter from 2019 – except in 2020, due to Covid_19 pandemic – and so far, raised over £870,000 for The Royal Marsden.

Practical Info

Photo: Urban Adventurer

Address

W1K, Grosvenor Sq, London W1K 6LD

Opening Times

14^th November – 18^th December 2024

Open daily from 3pm- 9pm

Tickets

FREE | NO booking required

If you wish to dedicate a rose, the suggested donation is £10

More info here.

Ready for your next adventure? Selfridges Christmas Market is bigger and more beautiful than ever in 2024. Why not visit whilst you’re around? It’s just a 6-min walk from Grosvenor Square.

November 21 2023

Grosvenor Square is Beautifully Lit Up with over 25,000 White Silk Roses – Ever After Garden has Returned

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Ever After Garden has returned for its fourth year to provide a space for people to come together and remember loved ones they have lost.

@urbanadventurerldn

🌹Dedicate a rose to a loved one you’ve lost in cancer @Ever After Garden is open every day from 3pm – 9pm until 19 December in Grosvenor Sq @Royal Marsden Cancer Charity #everaftergardenlondon #everaftergarden #royalmarsdencancercharity #poigant

♬ What Was I Made For? [From The Motion Picture “Barbie”] – Billie Eilish

Ever After Garden

W1K, Grosvenor Square, London W1K 6LD

Photo: Urban Adventurer

Ever After Garden is one of the most touching and heart-warming places to visit during the festive period in London.

The idea came from well-known designer Anya Hindmarch and fashion writer, Camilla Morton after the loss of their close friend, Michael Howells who was a famous production designer. Anya and Camilla wanted to find an inspiring way to remember the loved ones we have lost.

The garden first launched in 2019 to help raise fund for The Royal Marsden Cancer Charity. The charity supports the work of The Royal Marsden NHS Foundation Trust, a world-leading cancer centre. Since 2019, Ever After Garden raised over £450,000.

Dedicate a Rose in Memory of a Loved One

Photo: Urban Adventurer

Ever After Garden opened on 16^th November this year and is free to visit until 19^th December from 3pm-9pm daily.

This year, Grosvenor Square is illuminated by over 25,000 white silk roses and visitors are invited to dedicate a rose in honour of a loved one they have lost in cancer.

The suggested donation is £10, and visitors can write a short heart-warming message to a friend or family member. The message then will be placed next to one of the roses in the garden.

The dedication will support life-saving researches, state-of-the art equipment to help achieving major breakthroughs in cancer research and training the future cancer specialists.

Photo: Urban Adventurer

This year, the garden was opened by famous British actor Bill Nighy.

Bill said after cutting the ribbon at the opening ceremony: “The Ever After Garden is a wonderful way of combining an opportunity for people to express their loss while at the same time funding the research and treatment required to help families affected by cancer.”

PLEASE NOTE: Each rose is an important part of the installation and re-used every year to make sure the garden is as sustainable as possible. Therefore, visitors cannot take them home and the roses cannot be distributed individually at the end of the event.

Visitors can hand-write their dedication by visiting the chalet in the garden. Alternatively, you can place an online order and show the email receipt to a member of staff who will provide you with your dedication marker.

If you are unable to visit the garden in person, one of the garden stewards will write your dedication and place it in the garden on your behalf.

Ready for your next adventure? Christmas Shop is now open at Selfridges and this year they have lots of recycled, pre-loved and planet-friendly options to choose from. From pick ‘n mix baubles, to wreaths to Christmas cards, you’ll definitely find everything you need to dress up your dream Christmas tree.