Grosvenor Square is Beautifully Lit Up with over 25,000 White Silk Roses – Ever After Garden has Returned

Ever After Garden has returned for its fourth year to provide a space for people to come together and remember loved ones they have lost.



🌹Dedicate a rose to a loved one you’ve lost in cancer @Ever After Garden is open every day from 3pm – 9pm until 19 December in Grosvenor Sq @Royal Marsden Cancer Charity #everaftergardenlondon #everaftergarden #royalmarsdencancercharity #poigant

♬ What Was I Made For? [From The Motion Picture “Barbie”] – Billie Eilish


Ever After Garden

W1K, Grosvenor Square, London W1K 6LD


Ever After Garden 2023

Photo: Urban Adventurer


Ever After Garden is one of the most touching and heart-warming places to visit during the festive period in London.


The idea came from well-known designer Anya Hindmarch and fashion writer, Camilla Morton after the loss of their close friend, Michael Howells who was a famous production designer. Anya and Camilla wanted to find an inspiring way to remember the loved ones we have lost.


The garden first launched in 2019 to help raise fund for The Royal Marsden Cancer Charity.  The charity supports the work of The Royal Marsden NHS Foundation Trust, a world-leading cancer centre. Since 2019, Ever After Garden raised over £450,000.


Dedicate a Rose in Memory of a Loved One


Ever After Garden - London 2023

Photo: Urban Adventurer



Ever After Garden opened on 16th November this year and is free to visit until 19th December from 3pm-9pm daily.


This year, Grosvenor Square is illuminated by over 25,000 white silk roses and visitors are invited to dedicate a rose in honour of a loved one they have lost in cancer.


The suggested donation is £10, and visitors can write a short heart-warming message to a friend or family member. The message then will be placed next to one of the roses in the garden.


The dedication will support life-saving researches, state-of-the art equipment to help achieving major breakthroughs in cancer research and training the future cancer specialists.


Ever After Garden - Grosvenor Square

Photo: Urban Adventurer



This year, the garden was opened by famous British actor Bill Nighy.

Bill said after cutting the ribbon at the opening ceremony: “The Ever After Garden is a wonderful way of combining an opportunity for people to express their loss while at the same time funding the research and treatment required to help families affected by cancer.”


PLEASE NOTE: Each rose is an important part of the installation and re-used every year to make sure the garden is as sustainable as possible. Therefore, visitors cannot take them home and the roses cannot be distributed individually at the end of the event.


Visitors can hand-write their dedication by visiting the chalet in the garden. Alternatively, you can place an online order and show the email receipt to a member of staff who will provide you with your dedication marker.


If you are unable to visit the garden in person, one of the garden stewards will write your dedication and place it in the garden on your behalf.




Ready for your next adventure? Christmas Shop is now open at Selfridges and this year they have lots of recycled, pre-loved and planet-friendly options to choose from. From pick ‘n mix baubles, to wreaths to Christmas cards, you’ll definitely find everything you need to dress up your dream Christmas tree.