Beauty and the Beast Archives

November 9 2025

‘The Most Magical Christmas’ – Selfridges x Disney

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Selfridges is inviting you to ‘the most magical Christmas’ ever with spectacular window displays, light shows, surprise pop-up performances and an 11-metre tall 3D Disney Castle, inspired by inspired by the Cinderella Castle in Disneyland Paris.

@urbanadventurerldn

Selfridges x Disney 🏰🎄🪄 The most magical Christmas 🎄✨ @Selfridges @Disney UK #disney #selfridges #christmasmagic #christmasdecor #christmaslondon

♬ Beauty and the Beast – From “Beauty and the Beast” – Royal Philharmonic Orchestra

‘You’re never too old to be young’

Selfridges x Disney 2025

Photo: Urban Adventurer

Iconic department store, Selfridges has teamed up with Disney this festive season and promises ‘the most magical Christmas’ ever.

Selfridges’ larger than life Christmas campaign, featuring a show stopping Disney-inspired light and music show every evening throughout the festive season until the end of December.

There is an 11-metre tall Disney Castle on the building’s façade at the corner of Oxford Street and Duke Street. The installation is inspired by Cinderella’s Disney Castle in Disneyland Paris, and this is the largest installation on the store for over 50 years.

Photo: Urban Adventurer

There are 12 enchanting window displays, featuring the most iconic Disney cartoons, characters and animation films, including Cinderella, Peter Pan, 101 Dalmatian, Pinocchio, and Beauty and the Beast.

TIP: Make sure you visit the installations after dark for the most magical experience.

Photo: Urban Adventurer

Visitors can witness the Disney magic come to life in every 15 minutes from 5pm-9pm when Tinker Bell travels over 100 metres across the window displays spreading pixie dust.

Mickey Mouse-Inspired Oversized Baubles

Photo: Urban Adventurer

Inside the store, more magic awaits!

Huge Mickey Mouse head disco baubles are hanging next to the main elevators, creating a dazzling spectacle.

Photo: Urban Adventurer

A singing and dancing show is taken place at different dates and times throughout November and December, featuring confetti shower, and dancing Mickey Mouse-inspired baubles whose costumes have been designed by Selfridge’s long term collaborator, Max Allen.

Pop-Up Disney Store

Photo: Urban Adventurer

Don’t miss the Disney pop-up corner shop located right under the Disney Castle where exclusive Disney merchandise is available to purchase.

Photo: Urban Adventurer

On the lower ground floor, you’ll find a brand new collaboration featuring Winnie the Pooh and Mickey Mouse, reimagined in Selfridges’ iconic yellow.

If this is not enough, over 70 brands – lifestyle, beauty, fashion, food and more – are collaborating with Disney within Selfridges and 80% of their lineup have been created specifically for this partnership.

Disney Afternoon Tea and Treats

Photo: Urban Adventurer

Dolly’s Café on the lower ground floor has transformed into an enchanting Disney night sky scene.

There is a bookable Disney Classics Afternoon Tea available throughout November and December.

Photo: Urban Adventurer

There is also a range of Disney-inspired sweet treats available for eat in or takeaway, inspired by Mickey Mouse, Cinderella, Snow White, the Beauty and the Beast and more.

Locals and tourists in Birmingham, and Manchester can also enjoy interactive experiences, special window displays with bespoke animation, and exclusive Disney collaboration products.

July 30 2021

‘Be Our Guest’ – Summer Disney Pop-Up Experience

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‘Be our guest’ and ‘let it go’! Disney has opened its bigger-than-ever on-stage pop-up experience at Covent Garden, and its free!

‘Let Me Share This Whole New World With You…’

Photo: Urban Adventurer

The experience opened on 22 July at Carriage Hall, Covent Garden and will be there until 30 August.

Carriage Hall, 29 Floral Street, Covent Garden

Opening Hours

Monday: Closed

Tuesday: Closed

Wednesday: 12pm–7pm

Thursday: 12pm–8pm

Friday: 12pm–7pm

Saturday: 12pm–7pm

Sunday: 12pm–5pm

Bank Holiday Monday 30 August: 12pm-7pm

Admission: Free

Although, there is a limited number of walk-ins every day, advance timeslot booking recommended to avoid disappointment.

‘Let It Go’!

Photo: Urban Adventurer

Disney pop up experience is an annual tradition in Covent Garden. Sadly, we had to survive last year was without theatre shows, so naturally, there was no Disney experience either.

Photo: Urban Adventurer

That’s why this year’s pop us is bigger and better than ever because this “is a much-needed dose of fun where guests can enjoy the craft and beauty of our productions.” – said Fiona Pearce, marketing director at Disney Theatrical.

‘Be Our Guest’

Photo: Urban Adventurer

The experience is free for everyone to walk around and enjoy the behind the scenes of Disney Theatrical Productions’ timeless shows.

You will see original costumes, props, and puppets from The Lion King, Aladdin, Mary Poppins, Beauty and the Beast, and the highly anticipated upcoming show, Frozen (the musical is launching this August).

There are plenty of photo opportunities to shine on your Insta, interactive games and workshops, PLUS special events not to be missed.

Go for a mini virtual tour here.

‘Everything you see exists together in a delicate balance.’

Photo: Urban Adventurer

Lots of different techniques are used to create a range of fabric and costumes for the shows. Digital printing, weaving, beading, embroidery and tie-dying just to name a few.

Here are some mind-blowing facts about the shows:

There are more than 232 puppets in The Lion King
There are 22 hand-beaded corsets, each of them consists of thousands of individually sewn beads in The Lion King
More than 40,000 Swarovski Crystals make Elsa’s Ice Palace sparkle
In Frozen, 75 wigs are used during show nightly
It took 41 days for a person to bead Elsa’s Ice Dress
154 costumes are on stage during the show, Frozen

Ready for your next adventure? Visit London Wonderground, a Summer Playground with comedy shows, modern circus, dinosaur world, vintage rides, city beach, outdoor bars and much more.