Anya Hindmarch The Ice Cream Project Archives

Anya Hindmarch The Ice Cream Project

June 12 2024

Anya Hindmarch: The Ice Cream Project 2024

Urban Adventurer Afternoon Tea, Experience on the go, Instagrammable Places, Pop Up, Quirky Sweet Treats, Summer, Unique Experience Anya Hindmarch, Anya Hindmarch Ice Cream, Anya Hindmarch Pop-Up, Anya Hindmarch The Ice Cream Project, Ice Cream Pop-Up, Pop Up London, Summer 2024, The Ice Cream Project 2024 0

Anya Hindmarch: The Ice Cream Project has returned for its third year with new flavours and a few return cameos.

@urbanadventurerldn

???? [BLOG POST IN BIO] Anya Hindmarch: The Ice Cream Project has returned for its third year with new flavours and a few return cameos @Anya Hindmarch Not familiar with Anya Hindmarch: The Ice Cream Project? It’s an ice cream pop-up by famous fashion designer, Anya Hindmarch, focusing on unusual flavours typically can be found in the pantry rather than the freezer Think of condiments, biscuits, savoury sauces and even olives… ???????????? ???? This year, there are 15 different flavours to choose from, including Branston Piccalilli, Sarson’s Vinegar, McVitie’s Jaffa Cakes and some sorbets Plus, for the first time, they have official merch and this year they’re running a blind tasting experience as well ???? ???? The Ice Cream Project | 11A Pont St, London SW1X 9EH ???? 7 June – 18 August 2024 ????️ Mon – Sat: 10am – 6pm | Sun: 12pm – 5pm Prices: 1 x scoop: £4.50 2 x scoops: £6.50 3 x scoops: £8.50 Tubs: £16 #theicecreamproject #anyahindmarch #londonpopup #popup #summer #icecream #icecreamflavors #summer2024 #CapCut

♬ Game Changer – Cameron James

Anya Hindmarch: The Ice Cream Project III

Anya Hindmarch - The Ice Cream Project

Photo: Urban Adventurer

In case you’re not familiar with Anya Hindmarch: The Ice Cream Project, it’s an ice cream pop-up by famous fashion designer, Anya Hindmarch, focusing on unusual flavours typically can be found in the pantry rather than the freezer.

Think of condiments, biscuits, savoury sauces and even olives…

This year, 15 different flavours of ice cream cups are piled up in the pop-up’s silver freezers and the flavours are anything but usual. There are some ‘fairly normal’ flavours for the non-risk takers and some absolutely ‘crazy’ flavours for the more adventurous.

Photo: Urban Adventurer

The quirky flavours include Filippo Berio Pesto, Branston Piccalilli, Sarson’s Vinegar and Perelló Olives, just to name a few of the savoury flavours.

There are a few others that maybe familiar to those who have visited The Ice Cream Project before. These are Heinz Baked Beans and Kikkoman Soy Sauce.

If you’re looking for more conventional, the pop-up also serves Bird’s Custard, McVitie’s Penguin, McVitie’s Jaffa Cake and Kenco Coffee.

There are a couple of sorbets on the menu, too: Tropicana Orange Juice, Robinson’s Lemon Barley Water and Maldon Sea Salt.

Photo: Urban Adventurer

You can taste two flavours before purchasing. We tried Branston Piccalilli and Sarson’s Vinegar. Not gonna lie, we didn’t like them at all. MacVitie’s Jaffa Cakes and Kenco Coffee were five star, tho!

The Ice Cream Project Blind Tasting Tea

Photo: Urban Adventurer

Feeling brave? This year, The Ice Cream Project introduced their blind tasting tea experience.

This involves trying 15 different flavours of ice cream with wafers and sprinkles and trying to guess the flavour relying on your tastebuds.

You will be given a tasting score card and a branded The Ice Cream Project pencil to record your tasting experience.

The tasting will be accompanied with shortbread and a glass of lemonade or sparkling water to cleanse your tastebuds before every new try.

Booking recommended and the experience is available for a minimum of two people. Each person in your party must complete a booking.

Official The Ice Cream Project Merch

Photo: Urban Adventurer

For the first time, official The Ice Cream Project merch is available, including children and adult T-shirts and faded vintage-style caps, all with exclusive The Ice Cream project slogans.

Browse the T-shirts, caps and other Anya Hindmarch apparel & accessories here.

Practical Info

Photo: Urban Adventurer

Address

The Ice Cream Project | 11A Pont St, London SW1X 9EH

Opening Times

7 June – 18 August 2024

Mon – Sat: 10am – 6pm

Sun: 12pm – 5pm

Prices

1 x scoop: £4.50

2 x scoops: £6.50

3 x scoops: £8.50

Tubs: £16

NOTE: Be prepared to either go down early or queue, particularly at the weekends. Weekends tend to be very busy, meaning they might close the queue up to two hours before closing times in order to be able to serve everyone already in the queue and avoid disappointment. Please, arrive well before closing time!

Ready for your next adventure? Viral croissant cone is back at British Patagonia, Islington. There are two new flavours: pistachio and strawberry sorbet and you can either have one flavour of combine the two and add toppings. And the best part is, it’s all vegan! (Blog post coming soon)

July 11 2023

‘The Ice Cream Project’ by Anya Hindmarch is Back

Urban Adventurer Experience on the go, Plant-Based, Pop Up, Quirky Sweet Treats, Summer, Unique Experience Anya Hindmarch, Anya Hindmarch The Ice Cream Project, Ice Cream Pop-Up, Pop Up London, Summer London 2023, Summer Pop-Up, The Ice Cream Project, Weird Ice Cream Flavours 0

The incredibly popular ‘The Ice Cream Project’ by Anya Hindmarch is back for this Summer with crazy flavours of condiments, sauces, biscuits, and cereals.

@urbanadventurerldn

🍦🫛🌶️ Have you been? Which flavour did you try? @Anya Hindmarch #anyahindmarchicecream #anyahindmarchpopup #anyahindmarch #icecreampopup #urbanadventures #londonadventures #londonblogger

♬ Little Things – Tiqta

The Wildest Ice Cream Flavours Imaginable

Photo: Urban Adventurer

Last year, British fashion designer, Anya Hindmarch decided to come up with the weirdest ice cream flavours and launched the ‘The Ice Cream Project’. It was an instant hit and soon became a social media sensation. So, it simply had to come back this year with more wild flavours.

Now, you probably wonder, where the idea came from…

Well, the inspiration lies behind the previous release of Anya Hindmarch’s playful collection from last year. The ice cream and gelato flavours reflected the brand’s accessories collection, including ketchup charm or the glittery baked beans tote bag.

And what was the inspiration this year? Flavours that “typically found in the pantry rather than the freezer.”

Send Your Tastebuds to an Unexpected Adventure

Photo: Urban Adventurer

Tucked away in Pond Street in Chelsea, you’ll find a small pop-up shop, just right next to Anya Café. The windows are full of weird-flavoured ice cream tubs, such as Heinz Tomato Ketchup, Birds Eye Petits Pois, or Kikkoman Soy Sauce, just to name a few; and you’ll most likely find an endless queue waiting to get the opportunity to taste them.

Eek…these flavours sound quite bizarre, don’t they?

There is an important thing here, though. The idea here was not to produce disgusting flavours, nobody likes. Instead, the idea was to create delicious ice creams, no matter how weird they sound.

Photo: Urban Adventurer

So, when I was there, I wanted to try the one I thought was the weirdest of all. That was Kikkoman Soy Sauce. I won’t lie to you, I had to swallow a small amount of disgust while lifting the spoon to my lips at the first time (haha).

And how I liked it…well, it wasn’t bad at all! Actually, it was surprisingly good! I’m thinking of going back for another scoop of…maybe Blue Dragon Original Sweet Chilli flavour or a Kellogg’s Coco Pops flavour.

If you – like me – constantly on the hunt for the weird and out of the ordinary, ‘The Ice Cream Project’ is definitely something you have to do this Summer.

The pop-up is open every day until 27^th August.

11A Pont St, London SW1X 9EH

Ready for your next adventure? Wes Anderson: Asteroid City Exhibition has been extended till 30^th July! If you haven’t got the chance to visit it, this is your opportunity.