New Streaming Site Has Taken Over London’s West End – Paramount+

Brand new streaming service, Paramount+ has taken over London’s West End to celebrate their launch in the UK.

Expect movie-themed pop-up experience in Piccadilly Circus, Walk of Stars with illuminated stars floating above the West End’s busiest streets, an extraordinary HALO installation, pop-ups, AR experiences and much more from the 20th June to 17th July 2022.

All the experiences are FREE!



Movie Memorabilia and Stunt Experience in Piccadilly Circus


Paramount+ Experience Piccadilly

Photo: Urban Adventurer



In the centrepiece of the Paramount+ Experience is the movie pop-up in Piccadilly Circus. This experience gives visitors a chance to immerse themselves into their favourite movies through memorabilia and replica sets from Paramount+ originals such as Star Trek: Discovery.


Paramount+ Experience London

Photo: Urban Adventurer



Visitors also have the opportunity to recreate the iconic scene from Mission Impossible when Tom Cruise descended into the CIA server room.

You can become the hero of your own western short movie and even hologram yourself, so be prepared for an amazing experience.


Book your time slot on Eventbrite.

Watch video of the experiences here.


Leicester SquarePants


“Who lives in a pineapple under the sea?”


Leicester SquarePants

Photo: Urban Adventurer



SpongeBob Squarepants has set up his pineapple house and transformed the iconic Leicester Square into Bikini Bottom. Krabby Patties (sssh, don’t tell the secret formula to Plankton) and other surprises are being served for a limited time only.



Walk of Stars


Walk of Stars - Paramount+ Takeover

Walk of Stars – Paramount+ Experience

Photo: Urban Adventurer



Similarly to the Hollywood Walk of Fame, stars are honouring Paramount movie legends’ names on London’s West End busiest streets. 42 illuminated stars are floating above the streets with the name of stars like Sylvester Stallone, Viola Davis, Gillian Anderson, and Kevin Costner.


Wild West Makeover - Leicester Square

Phot: Urban Adventurer


Irving Street has a Wild Wes makeover to advertises some of the shows, such as 1883 and Yellowstone. 


AR Experience

Each pop-up and experience are connected by AR, giving the opportunity for visitors to interact with the installations. So, make sure you have your smart phone ready!

The pop-up experiences start on the 20th June and will be there to enjoy until 17th July. Paramount+ is launching on 22nd June in the UK.




Ready for your next adventure? Sit into a time machine and let yourself brought back to the golden age of the 1950s’ America: Big Moe’s Diner