‘Arctic Adventure’ – Free Photography Experience Opened at Covent Garden

The FUJIFILM House of Photography launched their first photography experience within their flagship store in Covent Garden this November. ‘Arctic Adventure’ is a family-friendly pop-up, offering different fun Winter scenes and installations to capture those festive moments.


Once you’re ready with your selfies, you can create personalised gifts, photo books, and cards straight away on the spot.


Watch a mini video tour here. 


Snowy Winter Scene, Aurora Borealis, and the Yeti



'Arctic Adventure' at FUJIFILM House of Photography

Photo: Urban Adventurer


Holographic stairs lead to the first floor where your ‘Arctic Adventure’ starts. There is a phone stand at each installation, so everyone can easily take their Christmassy selfie even by themselves. Alternatively, a friendly member staff  is available to give you a hand if needed.


Jump on a sleigh, wrap in a cozy blanket, and snap a dreamy Christmas card photo in a snowy forest under dim oil lamps.


Giant Snow Ball at FUJIFILM House of Photography 'Arctic Adventure'

Photo: Urban Adventurer


Do your best festive pose within a beautiful illuminated life-size snow globe or hop in to snap a selfie within a minimalist snow paper Winter scene.


Minimalst Snow Paper Winter Scene - 'Arctic Adventure'

Photo: Urban Adventurer


The Winter’s Sun corner is a colourful lightshow that projects your silhouette onto the wall for a dreamy result.



Northern Lights at FUJIFILM House pf Photography 'Arctic Adventure' Experience

Photo: Urban Adventurer


Nearby, there is a mirror wall that looks like cracked ice. Catch some icy moments with reflections before you go for a magical adventure beneath the Northern Lights.


The Yeti's Den - 'Arctic Adventure' Photography Experience

Photo: Urban Adventurer


Are you brave enough to step into the Yeti’s den? Well, there’s nothing to worry about, as FUJIFILM’s resident Yeti is a gentle giant. Feel free to sit or lie down on the biggest and furriest pair of feet you have ever seen and snap funny photos.


Practical Info


Winter Sun - 'Arctic Adventure'Photo: Urban Adventurer



‘Arctic Adventure is open from 15th November 2022 to 15th January 2023


Address: 8-9 Long Acre, London WC2E 9LH


Click here to find FUJIFILM House of Photography festive opening hours.


The experience is FREE | No booking required




Ready for your next adventure? Uzumaki London is the UK’s first anime-themed restaurant and is just a 10-min walk from FUJIFILM House of Photography. Celebrate Christmas with a bowl of hot Naruto Ramen and let your child choose a FREE gift from Santa’s sack (under the age of 12).