MINISO Launched Their New BT21 Collection

International retailer, MINISO – famous for their cute collectables, blind boxes, toys and accessories – just launched their brand new BT21 product line.

We were invited for the BT21 collection product launch party on the 28 June at MINISO UK’s Camden Town branch.



???? I was invited for @MINISO UK BT21 collection product launch party ✨ Here’s how it went ⤴️ *gifeted* #miniso #bt21 #bt21merch #btsarmy #btsfan #bt21cooky #bt21chimmy #bt21tata #bt21rj #bt21mang #bt21koya #bt21shooky #productreview #gifted

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MINISO BT21 Product Launch


MINISO UK BT21 Collection

Photo: Urban Adventurer


The wait is over! MINISO has finally launched their most adorable BT21 collection.


We were invited for the official launch party which was held at their Camden store on 28 June.


The launch event started one hour before the store opening. On entering the shop, we received a goody bag, full of cute official MINISO and BT21 products.


MINISO UK BT21 Product Launch Influencer Goody Bag

Photo: Urban Adventurer


The goody bag contained a squishy CN ‘We Bare Bears’ panda plushie, a PenPie Toy plush keychain, a BT21 Mang mirror book, a BT21 Cooky light-up keychain, a Sanrio characters blind box and a BT21 RJ tumbler.



Photo: Urban Adventurer


Influencers had a chance to view the new BT21 product range before anyone else. We had an hour to browse the products and take photos and videos for our social…and shop, of course.


K-Pop Dance Performance at MINISO Camden Store - BT21 Product Launch Party

Photo: Urban Adventurer


Before the store officially opened, there was a live K-pop dance performance.


After the performance, they officially opened the new BT21 collection by cutting a purple ribbon.


MINISIO BT21 Collection


BT21 Photo Corner at MINISO Camden Store

Photo: Urban Adventurer


MINISO’s new BT21 collection is absolutely insane!


There are so many products, it’s impossible to even count. There are endless rows of character plushies, tumblers, mugs, puzzles, keychains and much more.


BT21 Products at MINISO Camden Store London

Photo: Urban Adventurer


The shelves are cutely decorated providing a lovely backdrop for a quick selfie. There is also a photo corner where you can capture your best BT21 moments.


Win a MINISO Goody Bag


Giant BT21 Plushies at MINISO Camden Store

Photo: Urban Adventurer


To celebrate the new product line, MINISO is running multiple competitions. You can win a goody bag if you share a post about your BT21 haul on your social and tag @miniso_uk and use #minisoukbt21

Good luck!







Ready for your next adventure? International bubble tea brand, Chatime UK is also running a BT21 collaboration. It’s going to end soon, but before it goes on the 30th June, you can still put your hands on their BT21-inspired drinks and limited-edition merch.