LOVERBOY

‘The Lore of LOVERBOY’ tells the story of Somerset House’s resident artist, Charles Jeffrey LOVERBOY. The exhibition highlights outfits worn by Harry Styles and actress Tilda Swinton.

 

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????????[BLOG POST IN BIO] Harry Styles’ famous silver jumpsuit is on display at this ‘pay what you can’ exhibition at @Somerset House ‘The Lore of LOVERBOY’ tells the story of Somerset House’s resident artist, Charles Jeffrey LOVERBOY ???????? ???? The exhibition highlights outfits worn by Harry Styles and actress Tilda Swinton, among others Jeffrey also worked with famous K-pop stars, including Mino ???? ????Somerset House – Terrace Rooms South Wing | Strand, London WC2R 1LA ???? 8 June – 1 Sept 2024 ????️ Pay What You Can (suggested amount £5) #harrystyles #tildaswinton #somersethouse #paywhatyoucan #fashiontiktok #fashiontok #harrystylestiktok #harrystylesfan #CapCut

♬ As It Was – Harry Styles

 

The Lore of LOVERBOY

 

Photo: Urban Adventurer

 

Charles Jeffrey LOVERBOY is one of Somerset House’s original residents whose studio is still based within the iconic building literally only two floors below the exhibition space.

 

The exhibition has three different sections in three exhibition rooms: Initiation, Ritual and Manifestation. Each room showcases different stages of the creative process.

 

Photo: Urban Adventurer

 

The first room, called ‘Initiation’, lifts the curtain for visitors to see what makes the label today. Garments, hand-written scribbles, personal photographs and unique items tell intimate stories of the artist and the brand.

 

Here visitors learn how Jeffrey’s MA collection grabbed the attention of fashion insiders, such as Lulu Kennedy, who later offered support Jeffrey’s first post-study catwalk shows.

 

Photo: Urban Adventurer

 

In the centre of the second room, named ‘Ritual’, stands a huge pattern cutting table with fabric swatches, sketches, mood boards and more. The table looks exactly the one Charles Jeffrey LOVERBOY is using right now.

 

This room showcases how LOVERBOY continues challenging fashion norms and gender stereotypes.

 

This room’s dominant theme is how the design process is understood as a form of ritual. Similarly to rituals Charles Jeffrey LOVERBOY design process is made up for steps to follow. This means there is a sequence of specific actions and behaviours to follow from research, to cutting to construction and presentation.

 

Photo: Urban Adventurer

 

The final room, ‘Manifestation’, celebrates LOVERBOY’s most iconic and extravagant pieces, including a silver jumpsuit, famously worn by Harry Styles in 2018 and a dress worn by actress Tilda Swinton on the red carpet for The British Fashion Awards in 2022.

 

Jeffrey also worked with famous K-pop stars, including Mino.

 

Visitors can also take a rare look at one-off runaway pieces, such as Wedgwood armour worn by Jeffrey himself when fronting his music project NEKO.

 

LOVERBOY has transcended the boundaries across art, fashion and music and challenged gender stereotypes while leaving a mark in contemporary art and culture.

 

‘The Lore of LOVERBOY’ is a joyous and surprising tour through fashion label and how it was built from scratch.

 

The Shop

 

Photo: Urban Adventurer

 

The exhibition finishes with a shop where you can purchase original LOVERBOY products. It’s worth to spend some time here because the shop looks like an exhibition itself, giving the opportunity to take some awesome photos for your ‘Gram.

 

The walls are covered with colourful extravagant graffiti, and you can find the trendiest clothes and accessories for your next night out. Think of cat-eye sunglasses, flower bracelets, cat-ears hats and more.

 

Practical Info

 

Photo: Urban Adventurer

 

  

Address

Somerset House – Terrace Rooms South Wing | Strand, London WC2R 1LA

 

Opening Times

8 June – 1 Sept 2024

Detailed opening times, including Summerset House Summer Series, click here (open ‘More Details’ to reveal)

 

Tickets

Pay What You Can (suggested amount £5)

 

 

 

 

 

 

 

Ready for your next adventure? Fashion icon Vivienne Westwood heavily influenced Charles Jeffrey LOVERBOY. Dame Vivienne’s personal wardrobe has recently been exhibited at Christie’s auction house for free before going under the hammer.