A Museum Dedicated to Optical Illusions – Twist Museum
Immerse into a unique multi-sensory experience that will twist your perception of the world. How do we sense colours, shapes, heat, smells, locations, textures, sounds….? How can we be sure that we are sensing what’s actually happening? Twist Museum explores the science behind those questions and invites visitors for a multi-sensory journey while igniting curiosity.
@urbanadventurerldn [BLOG POST IN BIO] How do we sense colours, shapes, heat, smells, locations, textures, sounds….? 👁️👃🏻👂🏻How can we be sure that we are sensing what’s actually happening? @Twist Museum explores the science behind those questions and invites visitors for a multi-sensory journey while igniting curiosity 🧑⚕️The museum has been developed in collaboration with artists, mathematicians, neuroscientists, psychologists, and philosophers 📍 248 Oxford St, London W1C 1DH #twistmuseum #twistmuseumlondon #dayoutwiththekids #familydayout #familyfuntime
♬ Alibi (with Pabllo Vittar & Yseult) – Sevdaliza & Pabllo Vittar & Yseult
Twist Museum
Photo: Urban Adventurer
Launched in 2022 in Oxford Street, Twist Museum combines science and art to challenge our senses and how we experience the world around us.
The word TWIST is an acronym that stands for “The Way I See Things”.
Twist Museum is a real playground for the mind with immersive rooms, interactive experiences, and amazing optical illusions, encouraging visitors to want to learn more about how our brain interprets reality.
Do we always know which way is up and which way is down? Can we see colours where there is none? Can we tell if the water is hot or cold by just the sound of it being poured? Are we sensing the same as the person next to us?
What to Expect at Twist Museum
Photo: Urban Adventurer
There are fun human kaleidoscopes that require two people to look inside at the same time. When looking, you will see the other person being part of the kaleidoscope.
There are infinity cubes that, upon seeing inside them, seem like stretching to the infinity to all direction.
There is a 500 year old painting from the 16th century with a hidden object that can only be seen from a certain angle.
Photo: Urban Adventurer
There is a distorted room in which you feel like you were in a video game.
In another room, you seem like a giant or shrink to very small depending on which corner you’re standing.
Another room will instantly make you feel dizzy as soon as you step in by seemingly no reason.
Photo: Urban Adventurer
There are also audio illusions, an immersive room that projects intricate patterns by sensing you moving, a scanning room where you can create your own 3D hologram version and download it, and so much more!
Photo: Urban Adventurer
To maximise your experience, make sure you take time to learn and understand how each of the illusion works.
Developed with Artists and Scientists
Photo: Urban Adventurer
Twist Museum is more than just a museum of fun optical illusions.
The museum has been developed in collaboration with artists, mathematicians, neuroscientists, psychologists, and philosophers.
The museum is working with Professor Fiona Macpherson at the University of Glasgow where she is Director of the Centre of the Study of Perceptual Experience. She is a member of Academia Europaea and was elected Fellow of the Royal Society of Edinburgh in 2017.
Photo: Urban Adventurer
Twist Museum has also worked with Dr. Kōkichi Sugihara, a Japanese mathematician and artist, who is known as a ‘master of illusion’. He is a professor at Meiji University and has won Best Illusion of the Year on multiply occasions.
Matt Elson’s awe-inspiring immersive creations have been exhibited at events, such as Google Lobby, Burning Man to Sotheby’s and Las Vegas’ Area 15.
Professor Nicholas Wade is a British psychologist and academic who is specialised in the complexities of human vision and perception. He is studying how we understand space and motion and exploring the history of visual science.
Photo: Urban Adventurer
Odeith is a Portuguese self-taught street artist known for his unique 3D technique that makes his murals seem protruding, floating or emerging from the walls.
See the full list of the artists and scientists Twist Museum has partnered with here.
New Exhibit for Christmas
Image Source: twistmuseum.com
A brand new exhibit opened for Christmas!
‘Colour Flip Room’ will really twist your senses. You will step into a black-and-white room, but if you look at the mirrors you are transported into the most colourful cartoon-like universe. How is that possible? Visit Twist Museum to find out.
Practical Info
Photo: Urban Adventurer
Address
Twist Museum | 248 Oxford St, London W1C 1DH
Tickets
Tickets are available on Twist Museum’s official website.
You can pre-book a time slot or buy a ‘Flexi-ticket’ that allows you to use your ticket any time on the day.
Tickets are also available at the door, however, it’s subject to availability and does not guarantee immediate entry.
How long does it take to complete my visit?
You can expect your visit to last between 45 and 60 minutes depending on how much time you spend to look, listen, think and experience.
Free lockers available
Free lockers are available for those who’d prefer to enjoy the museum without their bag and coat.
Ready for your next adventure? Battersea Power Station has partnered with stop motion animation studio, Aardman, behind the beloved Wallace & Gromit animation film and created a larger-than-life free Christmas light show projected on the river-facing side of the power station.
