Step Into a Painting – Van Gogh: The Immersive Experience

Step into the world of imagination and immerse yourself the universe the world-famous painter, Vincent Van Gogh.

Van Gogh: The Immersive Experience is a 360-degree experience made with a cutting-edge technology in a 20,000 square feet space with light and sound to get you closer to the painter and his most famous masterpieces than ever before.


Interesting Facts  

The first room showcases Van Gogh’s most famous artworks and gives us fascinating information about the painter we never heard before.

Did you know for instance, that Van Gogh was likely unable to recognise the colours as normal people can? Research revealed that Van Gogh was likely using bright colours because his eyes were unable to distinguish the different hues of a colour that are close together.


If Paintings Were Reality

The Bedroom - Van Gogh

Photo: Urban Adventurer


 The next room shows how Van Gogh’s paintings would look like if we had a chance to step into them. Unfortunately, due to Covid restrictions there is no chance for visitors to really step inside ‘The Bedroom’ painting and snap a photo. Still spectacular, though.


Immerse More with VR


For an extra £5 you can immerse more into the unique universe of the painter. A 10-minutes Virtual Reality experience guides you through the life of Vincent Van Gogh and his world-famous paintings, including ‘The Bedroom’ and ‘Starry Night’.


All Ages Welcome


Van Gogh – The Immersive Experience welcomes all ages. Kids (and adults of course) can create their own masterpieces by choosing a template provided and colour the image of their own artistic taste.

Once you’re ready, scan the QR code on the corner of the paper (do not colour and damage the QR code, otherwise you won’t be able to scan it) by sliding your finished work under the lamp and camera provided, push the big red button, and watch your masterpiece appearing on the big screen.


The Immersive Experience

Starry Night over the Rhone - Van Gogh

Photo: Urban Adventurer


 Finally, visitors arrive in the immersive room which is a 20,000 square foot room filled with 360-degree light and sound effects. Sit on one of the sun beds or enjoy the show in style by sitting on a wooden bench.

Watch the paintings turning alive in front of your eyes. You’ll really feel like you were inside in the paintings.


Watch video here.


They Offer Private Bookings

Photo: Urban Adventurer


You might have not known that Van Gogh: The Immersive Experience offers private bookings for groups of 30+ people.

You can book the whole experience for yourself and your group, either if you’re a corporate organisation, school, university or an individual. What about a Van Gogh themed birthday party? Would be amazing, huh?


Practical Info



Commercial 106, Spitalfields


The experience is open till 30th May 2022


Monday, Wednesday, Thursday & Friday: 10am – 9pm

Tuesday (throughout December): 10am – 9pm

Saturday, Sunday & holidays: 9am – 10pm


Duration of the experience

60-75 minutes



Available on Fever

Hurry up! Limited tickets available!


Age limit



Ready for your next adventure? Did you know that Van Gogh lived in London for a year, and you can visit the house and the room he lived in? Discover the treasures found during the renovation of the house, step into Van Gogh’s room and listen to stories about the painter’s early career.