The Smallest Focaccia Shop in the World – Pinkadella

Pinkadella is an Italian sandwich shop which opened at the beginning of the year, and we can certainly say that it is the smallest sandwich shop, not only in London, but in the world.


The Smallest Focaccia Shop in the World

La Pinkadella

Photo: Urban Adventurer


 Pinkadella is located in an iconic red telephone booth in Hampstead, 5-minutes walk from Hampstead Station. They sell fresh focaccia with mortadella, chocolate fried doughnuts and espresso.

Watch your sandwich being prepared in front of your eyes. Everything is fresh here. Gabriele, the owner, freshly cuts mortadella with an adorable tiny meat slicer before generously spreading your focaccia with green pesto and adding mozzarella slices then toasts it for you.

Watch video here.


Vegan and Eco-Friendly


Photo: Urban Adventurer


Pinkadella has vegan options available, and you can also choose the option to build your own sandwich by picking ingredients.

The white focaccia they are using comes from a nearby Italian-English bakery every morning, while the mortadella comes straight from Italy to make sure it’s authentic and delicious.

If all of these are not enough, there is one more great thing about this adorable telephone booth shop: they are eco-friendly. To reduce plastic pollution, they encourage everyone to bring their own reusable cup when they come for a coffee.

Currently they only serve espresso as they understandably do not have too much space to store ingredients and stock. However, it’s well-worth to order one, just to see the lovely tiny coffee machine working.


Practical Information


Phone Booth, 40 Rosslyn Hill, London NW3 1NL


Opening Times

They are currently open from Friday to Sunday from 10:30am to 4:30pm

*Please, check their Instagram profile for current opening hours because it may change in the future



Ready for your next adventure? Did you know that there is a café serving cocktails and cakes for dogs? After Bark is located in Hackney Wick and they treat humans and dogs completely equally.