Diagon Alley

The new Harry Potter shop on Oxford Street is now officially open and it’s more like an interactive immersive experience rather than just a retail destination for Harry Potter fans.

 

Inspired by Diagon Alley

 

Photo: Urban Adventurer

 

The Harry Potter shop is the largest in the UK and spans more than 21,000 sq ft across two floors transforming London’s busiest shopping street into a must-visit magical adventure for witches, wizards, and Muggles.

 

Photo: Urban Adventurer

 

Rather than a traditional shop, Harry Potter shop Oxford Street embraces the essence of the Harry Potter franchise by recreating Harry Potter’s one most iconic locations, including the Diagon Alley and The Leaky Cauldron pub. There is a special Hogwarts Bear Ceremony, exclusive souvenirs available only at the Oxford Street store, personalisation and so much more!

 

What to Expect When Visiting the Harry Potter Shop Oxford Street

 

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The new Harry Potter Oxford Street Shop takes inspiration from the Diagon Alley. There are lots of themed displays, little details and hidden clues you’ll recognise from the franchise.

 

Photo Ops

 

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Make sure you have enough space in your phone because you’ll surely take tons of photos and videos here!

 

You’ll encounter a giant Ukrainian Ironbelly Dragon towering over the Gringotts area surrounded by broken stonework. Nearby stone vaults and exclusive numbered merchandise. Even the tills match the theme. There are those big dark counters and old-fashioned tills, making you feel like Harry Potter on his first visit to the Gringotts.

 

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The wand shop’s messy shelves also make the perfect photo op. Just like you were at the Ollivander’s wand shop.

Walking further to the store, there is a full-sized purple Knight Bus, providing the perfect magical photo opportunity.

 

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The themed counters and dramatic stone vaults can also make the perfect background for your selfie, especially if you arrive in cosplay.

 

The Leaky Cauldron Pub

 

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Head upstairs to the first floor to visit The Leaky Cauldron for themed refreshments.

 

Would you dare trying the pea soup? Can you eat it before it eats you? Or you’d rather sink your teeth into the edible version of the Acceptance Letter Pizza Pocket?

 

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If you’re craving something sweet, you have a lot of options, too. You can get an edible Gringotts Gold Bar, a Golden Snitch, a Knight Bus Shortbread Biscuit or even a Weasley Wizard Wheezes’ Top Hat Cake.

 

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Wet you throat with a mug of Butterbeer. There are endless hot and cold options: Butterbeer Latte, Iced Butterbeer Latte, Butterbeer Ice Cream, Frozen Butterbeer or even Butterbeer in a souvenir tankard (which you can take home with you).

 

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Other iconic treat from the films, including chocolate frog and Bartie Bott’s Every Flavour Beans are also available in the shop.

 

Hogwarts Bear Ceremony

 

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In the Harry Potter films, little witches and wizards are sorted to the four houses by the Sorting Hat. At the Harry Potter Oxford Street Shop, there’s a Hogwarts Bear Ceremony.

 

The Hogwarts Bear Ceremony is a special sorting ceremony designed for your Hogwarts House Bear.

 

The ceremony takes about 5-7 minutes. You choose a bear, put it into a magic cupboard and it will magically transform into a house bear of your choice, wearing a cloak and holding a wand.

 

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Hogwarts Bear Ceremony experience costs £75 and includes a Hogwarts House Bear, a house robe, a scarf, a house tie, a shirt, a collector’s box and a certificate.

 

You have to book the ceremony in advance. Reserving a time slot is free but you have to purchase the package. You cannot go for just the ceremony itself.

 

Time slots are shown up to 7 days ahead on Harry Potter Oxford Street Shop’s official website.

 

Harry Potter Oxford Street Exclusives

 

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No trip to a Harry Potter Shop is complete without taking home a little magic.

 

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The Oxford Street flagship store offers a range of exclusive souvenirs available nowhere else, including Diagon Alley wand, Oxford Street exclusive Harry Potter Funko Pop!, exclusive MinLima artwork inspired by the Knight Bus and Diagon Alley, a Butterbeer collection and the full range of Harry Potter Oxford Street collection.

 

The Gringotts Adventure

 

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Harry Potter Oxford Street Shop invites its visitors for a little adventure around the store.

 

The Gringotts Adventure costs just £10 and gives you a specially created Gringotts cheque book and a collectable Galleon.

 

Visit the stamping stations all around the shop, complete activities and collect stamps.

 

Your adventure doesn’t end at the Oxford Street shop, though. It will take you to the other official Harry Potter shop at King’s Cross where you can collect a Sickle and another stamp to your cheque book.

 

It’s a super fun activity for Harry Potter fan kids and adults alike.

 

In-Store Personalisation

 

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Looking for a magical gift for the Harry Poter fan in your life?

 

Visit the personalisation station within the store and create your loved one’s own Acceptance Letter with their name and address on it, customise a house robe, exclusive tanks, notebooks and more.

 

For even more magical surprises, visit the Harry Potter Oxford Street Shop!

 

Practical Info

 

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Address

Harry Potter Shop Oxford Street | 134 Oxford St, London W1D 1LZ

(A 5-minute walk from Oxford Street station)

 

Opening Times

Mon – Sat: 10am – 9pm

Sun: 12pm – 6pm

 

 

 

Ready for your next adventure? Did you know that the world’s first immersive wizarding cocktail experience is in London? Hexmoor is a wizarding prison bar with live actors, three magical cocktails and a little bit of dark magic.