What a Waffle! – London’s Original Bubblewrap Waffle Gone Festive

London’s original Bubblewrap waffle shop is in Chinatown, and they have launched their cute limited-edition Christmas special combo.


What is Bubble Waffle?


Bubblewrap Waffle London

Photo: Urban Adventurer


Bubble waffle was a street snack in Hong Kong, and it got popular in the 1950s. Bubble waffle or egg waffle is an eggy waffle (now egg free option is available) cooked on a special frying pan to form crispy honeycomb shape. It was originally made from leftover ingredients, such as eggs, flour and sugar and was broken into pieces and sold separately without toppings.


What a Waffle!


Bubblewrap Waffle London

Photo: Urban Adventurer



Bubble waffle appeared in London in the 2010s and quickly became an Instagram sensation. It was first being sold in markets before the founders opened their first permanent shop in Chinatown.

In fact, the founders started Bubblewrap as a school project. They wanted to invent a dessert completely different from everything had been known so far. They wanted something eccentric, something that is hot and cold, smooth and crunchy at the same time, something that has a unique combination of taste and texture.

So, they created their own secret recipe and – for the first time in London – started selling the Hong Kong-style waffle with gelato, the most different toppings, and sauces.



Bubblewrap Care Bears Collab

Bubblewrap x Care Bears Collab – 2022 Autumn

Photo: Urban Adventurer


Bubblewrap have had collaborations with the biggest brands over the years, such as Angry Birds, Peanuts or Care Bears, and they come up with a limited-edition Christmas combo every December.


 Feeling Bubbly and Festive


Bubblewrap Christmas Special Combo 2022


Bubblewrap Christmas Special Combo – AVAILABLE THROUGHOUT DECEMBER 2022

Photo: Courtesy of Bubblewrap



While last year (2021) they had the cutest Rudolph combo, this year they have a festive extravaganza with strawberry cheesecake gelato (they make their very own finger-licking home-made gelato), whipped cream, fresh strawberry, cute festive chocolate decorations and rainbow sprinkles. All wrapped in made-to-order warm bubble waffle.


Rudolph Bubblewrap 2021

Rudolph Bubblewrap from 2021

Photo: Urban Adventurer



Christmas special combo is available at their Chinatown location.

24 Wardour St, London W1D 6QJ  – a small, lovely shop near the Chinatown Gate.


Make sure you try their other beautiful creations as well! Vegan options available.

Oh, and if you’re lucky, you might even get the chance to meet one of the founders, Andre or Tony.


Practical Info

Bubblewrap currently have three locations in London.


Chinatown (their main location)

24 Wardour St, London W1D 6QJ 


Westfield Stratford (opened in Autumn of 2022)

The Arcade, Westfield Stratford city, Floor G, K16, Montfichet Rd, London E20 1EL


Old Spitalfields Market

Old Spitalfields Market, Anchor 3, London E1 6EW



Ready for your next adventure? London’s sweetest exhibition, Gingerbread City is back!