Europe’s Largest Immersive Art Experience – Absurd City
Escape the ordinary and step into an Absurd City where logic breaks down and nothing is as it seems. Europe’s largest immersive art experience is now open at Westfield White City.
Wake the Tiger – Absurd City
Photo: Urban Adventurer
Created by the masterminds behind the award-winning Boomtown Fair and Wake the Tiger Amazement Park in Bristol, Absurd City is a brand new self-guided immersive experience in London that raises awareness to the climate change and overconsumption while also being a supercharged Instagram heaven and a fantastic family adventure.
2 Floors, 5 Mesmerising Districts and 100+ Immersive Spaces, Installations and Art
Photo: Urban Adventurer
Taking over an enormous 80,000 sq ft space at Westfield London, Wake the Tiger – Absurd City is a free-roaming immersive experience like no other.
It’s the largest Amusement Park in Europe offering over 100 immersive spaces, interactive installations, and art across two floors.
The experience is divided into 5 mind-bending districts to explore, all with their own secret doors, hidden passageways and unexpected surprises. Wow-factor guaranteed!
100% Family-Friendly, 0% Ordinary
Photo: Urban Adventurer
Absurd City is not just an immersive experience. It’s raising awareness for climate change and overconsumption through telling a story of a post-apocalyptic city, a consumer paradise that’s under a safe weather-proof dome.
But is it really safe?
Photo: Urban Adventurer
The surveillance, called REX runs the City and watches your every step. Although there are regular electricity disturbances and odd happenings, REX says: “Everything is Fine!”
You can choose if you want to follow the storyline or simply explore the immersive rooms and have fun. Either way, you’ll definitely have a fantastic day!
Absurd City’s 5 Mind-Bending Districts
Absurd City has 5 districts to explore arranged in a circular shape.
Bloom Street
Photo: Urban Adventurer
Bloom Street is a hyperactive high street controlled by REX, selling everything you never wanted.
Check the Inconvenience Store and play with an impossible-to-win claw machine, visit the Stock Exchange where always REX wins, or disappear in a red telephone booth.
And remember, if in doubt, click checkout!
Reclamia
Photo: Urban Adventurer
This is Absurd City’s waste-processing district. You’ll find yourself among mountains of waste that Bloom Street creates, along with other products REX didn’t approve.
Visit the Absurd City Museum and marvel at relics and memories from the old world before the climate collapse.
Imaginopolis
Photo: Urban Adventurer
REX’s rules are loose here, because Imaginopolis is all about fun, sound and creativity.
There is a giant banana, a hidden cinema with an ‘applause metre’, an impossibly huge hair dryer and a hidden door leading to a distorted bathroom.
Imaginopolis is a technicolour sanctuary for artists and free-thinkers, and a joyful playground for everyone loves art, colour and playful designs.
NEON // NEXUS
Photo: Urban Adventurer
This district is a heaven for Absurd City’s hackers. The local residents here don’t live by REX’s rules, instead they rewrite identities and preserve samples of Planet Meridia’s lost nature.
Their plan? Reboot nature.
Elite HQ
Photo: Urban Adventurer
This is a luxury district where Absurd City’s most wealthy citizens are living. Their slogan: Live, Laugh, Profit.
You need at least an Emerald Platinum Elite status to get through the designer gates. Or maybe you can sneak inside when REX is not looking…
Wunderground Bar & Kitchen
Photo: Urban Adventurer
Wunderground Bar & Kitchen is located in the heart of Absurd City, so you can stop any time for fuelling up and continue your adventure.
Photo: Urban Adventurer
To access Wunderground, you have to temporarily check out at the gates, but don’t worry, you can check back in just as easy. Simply scan the QR code on your ticket at the gates, have your lunch and scan the QR code again to continue your experience.
Photo: Urban Adventurer
Wunderground is a vegan bar & kitchen, inspired by Wake the Tiger’s Grassroots movement. A space for all punks and rebels to fuel up to their next adventure.
They have bagels, salad bowls, hot dogs, burgers, pizzas and – of course – desserts.
Photo: Urban Adventurer
The drinks menu includes cocktails, mocktails, soft drinks, tea and coffee and other alcoholic beverages, including beer and wine.
Kids menu also available.
About Wake the Tiger
Photo: Urban Adventurer
Wake the Tiger’s mission is to create an immersive space that everyone can enjoy and where art, storytelling and purpose collide to inspire positive change through awe and amazement.
Wake the Tiger team believes that our actions today change the world tomorrow.
The name was inspired by the book ‘Waking the Tiger’ by Peter Levine that explores trauma and transformation. It’s about awakening that fierce and powerful part within ourselves we didn’t even know existed.
Photo: Urban Adventurer
The vision behind the name is beautifully symbolic: on one side, the tiger is a fierce and powerful predator, while it’s also a cuddly, playful, furry cub. It represents balance between fierce yet playful, and powerful yet approachable.
Wake the Tiger is here to challenge the status quo and prove that a different, brighter future is possible if we all work together.
Practical Info
Photo: Urban Adventurer
Address
Absurd City | Westfield White City, Unit 5001, Ariel Way, London W12 7GA
(Nearest stations are Sheperd’s Bush, Wood Lane and White City | Central, Circle, and Hammersmith & City lines and Mildmay and Southern railways)
Opening Times
Mon – Sat: 11am – 8pm
Sun: 11am – 7pm
Tickets
Book your tickets on Absurd City’s official website.
Ready for your next adventure? If you loved Absurd City, you’ll love Balloon Museum’s new immersive experience, EUPHORIA – Art is in the Air. It’s a whimsical world featuring colourful, inflatable, interactive installations you can touch, bounce, throw and push. Perfect family adventure.