No 9 Carnaby – The Rolling Stones Opened Their Flagship Store

The Rolling Stones have opened their first flagship store on the iconic Carnaby Street. Yay!

The news was announced on the 20th August 2020 on all the mayor media from BBC News to The Independent.

Watch the YouTube video premiering the band’s new store. The video was recorded during pandemic, when Carnaby Street was empty.

Missed the grand opening? Watch first-hand videos here.

RS No. 9 Carnaby

Grand Opening of The Rolling Stones Shop London

The band’s first shop is on Carnaby Street and the location has been chosen for good reason. “Soho has always encapsulated Rock ‘n’ Roll, so Carnaby Street was the perfect spot for our own store.”  explained The Rolling Stones.

The shop showcases the band’s colours of red and black. In the window there is a soundwave installation taken from the opening of the famous song, ‘Pain It Black’ from 1966.

The shop floor features song lyrics and the fitting rooms are decorated with artworks from The Rolling Stones’ most famous albums.

The shop also introduces the band’s official colour ‘Stones Red’, the official red colour from Pantone that first appeared on The Rolling Stones’ tongue & lips logo and have been used since then over decades.

The Stones Fashion

Rolling Stones Flagship Store London

The shop is jointly curated by The Rolling Stones and Bravado. Bravado is the Universal Music Group’s merchandise and brand management company.

The Rolling Stones Fashion

The store sells branded men, women and kids’ fashion and accessories, the band’s latest albums and exclusive merchandise available in store only. The selection of merchandise reflects the six-decade career of The Rolling Stones.

The Rolling Stones

The Rolling Stones was formed in 1962 in London and one of the most influential and most successful bands of all time with an estimated record sale of 240 million.

The band has released their new album ‘Goats Head Soup’ this September. The album features an all-new stereo mix of the original 1973 album, as well as three never-heard singles: ‘Scarlet’, ‘All the Rage’ and ‘Criss Cross’.

The Grand Opening

RSNo9 Carnaby - The Rolling Stones Store

The shop’s grand opening was stylishly on 9/9/2020 at well…not 9am but 11am. A moderately long queue had already been formed when I get there to the shop at 8:30am. Half an hour before the opening the staff went around and gave branded face coverings with The Rolling Stones’ logo. They handed out approx. 50 and I was lucky enough to get my hands on one of them.

The Rolling Stones Shop

Shortly after 11am the security started letting fans into the shop. The amount of people was strictly limited due to Covid_19 but to be honest, I didn’t mind. It was way better spending time in the shop without a suffocating crowd. There were no useless arguments over products, and everyone had a chance to take photos, selfies and make videos without being disturbed by the crowd.

9 Carnaby - Rolling Stones Store

The store is really entertaining and immersing. The walls and the floors are decorated with either lyrics or The Rolling Stones’ famous lips & tongue logo. You can take selfies with one of the giant 3D logos or in one of the cool selfie corners.

Rolling Stones Shop - 9 Carnaby Street

On the front wall there are giant screens showcasing famous concert footages and animations while the band’s most famous songs are playing.

Pantone Red - The Rolling Stones RSNo9

I was managed to get a limited-edition red vinyl of the band’s new album, Goat Head Soup.

Here it is in all its glory. Hope, one day I could get it signed.

Goat Head Soup Limited-Edition Red Vinyl

After shopping I headed to see another giant lips & tongue installation under the Carnaby arch. After being polished, the sculpture was ready to become the backdrop of some promo photo shoots with fans.

Rolling Stones Promo Photo at the stores grand opening

It will be there for a while, so why not go Rock ‘n’ Roll and take some cool selfie for your Instagram?

Rolling Stones Logo at Carnaby Street

Ready for your next adventure? Have you visited Hard Rock Café? Did you know that it’s the world’s premiere music museum displaying such items like John Lennon’s famous round glasses or Freddie Mercury’s favourite microphone?