‘Queen the Greatest’ Pop-Up Store Opened on Carnaby Street

In collaboration with Bravado (Universal Music Group’s merchandise and brand management company), the legendary British rock band, Queen, opened a pop-up store in Carnaby Street to celebrate 5 decades of music.

The 2-story pop-up shop takes visitors on an immersive journey to explore the band’s history over the decades from the 1970s, when Queen was formed, through the 1980s legendary live performances till today.


Different Themes Every Month

 57 Carnaby Street, London, W1



‘Queen the Greatest’ opened its doors today (28th September 2021) and will be there for the fans to explore and enjoy until January 2022.

To make it even more exciting, the store will change its entire theme each month. Here’s the schedule:



Queen the Greatest Vinyl

Photo: Urban Adventurer


October will be about album and solo releases.

Check the dates of the limited-edition vinyl releases here.



Queen Teddy Bear

Photo: Urban Adventurer


November will see the store showcasing a lineup of collaborative partners, such the Japanese designer, Tokolo or a limited-edition bear from Steiff.



Queen Monopoly

Photo: Urban Adventurer


In December the store will be filled with everything you need for a magical Christmas, from Christmas jumpers and wrapping paper to accessories, such as drinkware, caps and tote bags. If you love Monopoly, you can even ‘tour’ the world with the band with a Queen Monopoly game.


Fashion Collaborations

Queen Pop Up Shop - Carnaby Street

Photo: Urban Adventurer


The store has introduced new and exciting fashion collections, including exclusive collaboration with Champion, Wrangler and Johnny Hoxton jewellery.


The Champion collection features unisex T-shirts and sweatshirts, while denim pieces adorned with iconic song titles are up for grabs from Wrangler.

Designer Johnny Hoxton exclusive silver and gold jewellery creations are also available in store.


If you purchase an exclusive Freddie Mercury T-shirt, the profit will go to The Mercury Phoenix Trust. The charity was founded by Brian May, Roger Taylor and their manager, Jim Beach in memory of Freddie Mercury to raise awareness and funds for HIV/Aids. The Mercury Phoenix Trust is being supported by such names like Bono, Stephen Fry and Robbie Williams.


If you are unable to visit ‘Queen the Greatest’ pop up store personally,  you can purchase a selection of items online at queenonlinestore.com/The-Greatest-Pop-Up-Store/


Immersive Experience

Guitar Signed by a Member of the Queen

Photo: Urban Adventurer


Downstairs archive performances and Instagrammable moments are shown along with signed guitars that are available to buy. Other eye-catchy visual installations are set within the store, such as a Queen themed pinball machine, to tell stories about Queen’s legendary 5 decades.


Ready for your next adventure? The Rolling Stones store is just 1-minute walk from Queen’s pop-up store, so why not pop in and pain it black?